Contextual Behabiour Predictions in Dynamic Mobile E-commerce

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The project aims to address behaviour prediction and develop novel techniques and tools for modelling, predicting human behaviours and making effective recommendations based on ubiquitous user behaviour data in mobile e-commerce. The techniques enable multi-source data fusion, context learning and model adaptation, and dynamic recommendation with interpretability ability. Expected outcomes include advances in data analytics theory and informed decision-making. This provides significant benefits of not only placing Australia in the forefront of exploiting multimodal user behaviour big data in dynamic e-commerce but also transforming Australian government and businesses to intelligent and contextual services adaptive to complex situations.