Empirical Study of Media Behavior and Social System in Information-oriented Community

信息化社区媒体行为与社会系统实证研究

• 批准号: 11301007
• 负责人: KAWAMOYO Masaru
• 金额: $ 18.46万
• 依托单位: KOMAZAWA UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (A)
• 财政年份: 1999
• 资助国家: 日本
• 起止时间: 1999 至 2002
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-11301007/
• 关键词: information; informalization of daily life; media environment; information behavior; media effects; new media; CATV; internet; 地域情報化; 情報情動; ケーブールテレビ

The purposes of this research is to know the degree to which the information-oriented society is found in the people' s everyday-level social life; to be more specific, how the computerization has brought about changes in ways people make use of information media such as CATV, BS, CS. Field researches were carried out in five major cities; Hiroshima, Sapporo, Kochi, the Greater Area of Suwa, and Hino. This research report summarizes the major findings of these field researchesChapter 1 describes the purpose and hypothesis of this empirical research. The summary of the field research plan is also given here in Chapter 1. Chapter2 "People's access to multi-channel broadcast media", gives a summary of major findingslfor example, major information media such as CATV, BS,CS has successfully introduced malti-channel functions to attract attention of mass audience. The more channels media offers, more time people spend for TV watching. It is also found that the media contact is limited to a f … More ew familiar media. Chapter 3 "changes in media environments" discusses how the new media such as mobile phones and internet browsing has brought about changes in every day life; for example, the increase in the internet browsing has decreased the amount of time spent for TV watching, telephone conversation, book readings, conversation among family. TV watching is no more a unique and major media for people to get information. Chapter 4 "Information needs and access media" gives a short summary of changes in the function of the traditional mass media such as TV, newspapers, and journals. It is found that the traditional media plays a "complementary functions" to meet the information needs. The shift in the style of media dependency from the old media to the new one is emphasized and the empirical data analysis is given here. Chapter 5 "Effects of new media on local community and every-day life" shows the peoples' subjective evaluation about the role of news media in their daily life. It is shown that people has a positive attitudes toward the changes that the news media is replacing the role of traditional old media Less

这项研究的目的是了解信息化社会在人们日常社会生活中的渗透程度，更具体地说，计算机化给人们使用有线电视、广播、广播等信息媒体的方式带来了怎样的变化。在五个主要城市进行了实地研究;广岛，札幌，高知，大地区的Suwa和日野。本研究报告总结了这些实地研究的主要发现。第一章描述了本实证研究的目的和假设。第一章对实地调研计划进行了总结。第二章“人们对多频道广播媒体的接触”，总结了主要的发现，如有线电视、BS、CS等主流信息媒体都成功地引入了多频道功能，吸引了广大受众的注意力。媒体提供的频道越多，人们花在看电视上的时间就越多。研究还发现，媒体接触仅限于一个f ...更多信息 熟悉的媒体。第三章“媒体环境的变化”讨论了移动的手机和互联网浏览等新媒体如何给日常生活带来变化，例如，互联网浏览的增加减少了看电视、打电话、读书、家庭交谈的时间。电视已不再是人们获取信息的唯一和主要媒介。第四章“信息需求与获取媒介”对传统大众媒体如电视、报纸和期刊的功能变化进行了简要总结。研究发现，传统媒体在满足信息需求方面发挥着“互补功能”。本文着重分析了媒介依赖方式从旧媒介向新媒介的转变，并给出了实证数据分析。第五章“新媒体对当地社区和日常生活的影响”，展示了人们对新闻媒体在日常生活中的作用的主观评价。研究表明，人们对新闻媒体正在取代传统旧媒体的作用这一变化持积极态度。