The Marketing Efficiency of Merged Agricultural Cooperatives and The Directions of Reorganization in Sales and Farm Management Guidance Activities.

本研究的主要目的是调查合并农业合作社的营销效率，明确在销售和农场经营指导活动中重组的问题和方向。首先，运用DEA方法对熊本县合并农业合作社的营销效率进行了研究。第二，通过对菊池和龟本农业合作社的比较分析得出结论：龟本农业合作社的销售和农场管理指导活动是非常简单而高效的组织；(2)菊池农业合作社的销售和农场管理指导活动中存在高效的简单组织和低效的复杂组织。特别是那些活动中的水果和蔬菜的组织是这样的Comp…更多的病症。如果某个组织对农民有很强的激励，那么这个组织就变成了高效而简单的组织。但如果某个组织对农民没有很强的激励，组织就不可能改变，仍然是低效的复杂结构。再次，分析的结果是，这些活动中的重组方向逐渐从目前的复杂组织向高效的简单组织转变。但是，在这种情况下，改变的可能性取决于(1)与目前的组织相比，这些活动中的组织给予农民更多的激励(2)这些活动中的组织使重组的目的变得简单。这意味着重组的目的不是保留合作社和农村社区之间的旧习俗，而是为大融合地区高效的农产品生产和配送系统建立基本的支持组织。较少

In this research, the main purpose is to investigate the marketing efficiency of merged agricultural cooperatives and make clear the problems and directions of reorganization in sales and farm management guidance activities.Firstly, we made clear the marketing efficiency of merged agricultural cooperatives in Kumamoto prefecture by using DEA method. The results were some merged agricultural cooperatives gradually increased the marketing efficiency, but some merged agricultural cooperatives did not.Secondly, The results of the comparative analysis between Kikuchi and Kamoto agricultural cooperatives lead to the conclusions that (1) sales and farm management guidance activities of Kamoto agricultural cooperative were very simple and efficient organizations and (2) efficient simple organizations and inefficient complicated organizations existed in those activities of Kikuchi agricultural cooperative. Especially, the organizations of fruits and vegetables in those activities were such comp … More licated conditions. And if some organization had strong incentives to farmers, the organization became efficient and simple organization. But if some organization had not strong incentives to farmers, the organization could not change and remain inefficient complicated structure.Thirdly, the results of the analysis lead to the conclusion that the directions of reorganization in those activities gradually change from the present complicated organizations to the efficient simple organizations. But, in this case, the possibility of change depend on (1) the organizations in those activities give more strong incentives to farmers compared to the present organizations (2) the organizations in those activities make simple the purpose of reorganizations. It's mean the purpose of reorganizations don't keep the old customs between cooperatives and rural communities, but make the basic support organizations for the efficient production and delivery system for agricultural products in wide merged area. Less