The Marketing Efficiency of Merged Agricultural Cooperatives and The Directions of Reorganization in Sales and Farm Management Guidance Activities.

兼并农业合作社营销效率及销售与农场经营指导活动的重组方向。

• 批准号: 11660225
• 负责人: HOTTA Kazuhiko
• 金额: $ 1.09万
• 依托单位: KYUSHU UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 1999
• 资助国家: 日本
• 起止时间: 1999 至 2000
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-11660225/
• 关键词: merged Agriculture coop.; marketing Efficiency; DEA method; Incentive and contribution; 誘因と貢献; 糖酸度センサー; 産地統合; 産地間コンフリクトの減少; 営農指導・販売部門

In this research, the main purpose is to investigate the marketing efficiency of merged agricultural cooperatives and make clear the problems and directions of reorganization in sales and farm management guidance activities.Firstly, we made clear the marketing efficiency of merged agricultural cooperatives in Kumamoto prefecture by using DEA method. The results were some merged agricultural cooperatives gradually increased the marketing efficiency, but some merged agricultural cooperatives did not.Secondly, The results of the comparative analysis between Kikuchi and Kamoto agricultural cooperatives lead to the conclusions that (1) sales and farm management guidance activities of Kamoto agricultural cooperative were very simple and efficient organizations and (2) efficient simple organizations and inefficient complicated organizations existed in those activities of Kikuchi agricultural cooperative. Especially, the organizations of fruits and vegetables in those activities were such comp … More licated conditions. And if some organization had strong incentives to farmers, the organization became efficient and simple organization. But if some organization had not strong incentives to farmers, the organization could not change and remain inefficient complicated structure.Thirdly, the results of the analysis lead to the conclusion that the directions of reorganization in those activities gradually change from the present complicated organizations to the efficient simple organizations. But, in this case, the possibility of change depend on (1) the organizations in those activities give more strong incentives to farmers compared to the present organizations (2) the organizations in those activities make simple the purpose of reorganizations. It's mean the purpose of reorganizations don't keep the old customs between cooperatives and rural communities, but make the basic support organizations for the efficient production and delivery system for agricultural products in wide merged area. Less

本研究的主要目的是考察合并后农业合作社的营销效率，明确在销售和农场经营指导活动中重组存在的问题和方向。首先，运用DEA方法对熊本县合并农业合作社的营销效率进行了分析。结果表明，部分合并后的农业合作社营销效率逐步提高，部分合并后的农业合作社营销效率没有提高。其次，通过对菊地农业合作社和坂本农业合作社的比较分析，得出：(1)坂本农业合作社的销售和农场经营指导活动是非常简单高效的组织；(2)菊地农业合作社的销售和农场经营指导活动中存在高效的简单组织和低效的复杂组织。特别是，在这些活动中，水果和蔬菜的组织是如此复杂……如果某个组织对农民有强烈的激励，这个组织就会变得高效和简单。但如果某些组织对农民没有强烈的激励，组织就无法改变，仍然是低效的复杂结构。第三，分析结果表明，企业组织活动的重组方向逐渐从目前的复杂组织向高效的简单组织转变。但是，在这种情况下，变革的可能性取决于：(1)与现有组织相比，这些活动中的组织给予农民更强的激励；(2)这些活动中的组织使重组的目的变得简单。这意味着重组的目的不是保留合作社与农村社区之间的旧习俗，而是在大合并地区建立高效的农产品生产和配送系统的基础支持组织。少

项目成果

K Hotta: "The effect of non-destruction quality measurement receptacle in the integrated production areas."FARM MANAGEMENT AND RURAL PLANNING. 2. 165-180 (2001)

K Hotta：“无损质量测量容器在综合生产区域中的作用。”农场管理和农村规划。

堀田和彦: "広域合併農協による産地統合と糖酸度センサーの導入効果-JA熊本・みかん産地を対象に-"農業経営学および農村計画学. 2. 165-180 (2001)

Kazuhiko Hotta：“通过广域联合农业合作社整合生产区和引入糖酸度传感器的效果 - 以 JA 熊本柑橘生产区为目标 -”农业管理和农村规划 2. 165-180 (2001)。