Motoring On? A New History of the U.S. Car Industry since 1900

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This project aims to provide a new history of the U.S. car industry between 1900 and 2020. America was the industry’s birthplace, and the car is integral to national identity and history. Throughout the twentieth century, the U.S. was the world's biggest auto market, and today it has almost as many cars as people. For decades, the auto sector was central to policy-making; today it is integral to Climate Change. The intended outcome is the first comprehensive history that blends the perspective of business and labor, rather than treating them separately, and the first history that covers the domestic and foreign-owned sectors. Its central question interrogates how this industry assumed - and maintained - a prominent place in American life.