Knowledge Sharing, Accumulation and Generation Based on Cyber Community

本研究从知识共享、知识积累和知识生成三个方面对网络社区进行了研究。在这十年中，人们之间的沟通方式已经发生了非常迅速的变化，因为信息技术对我们来说越来越普及。许多公司都在努力寻找一种新的方式，从信息技术的创新中获得巨大的经济成功。这一运动仍在推进这些天，然而，很少有成功的例子可以找到在电子商务的企业对客户的情况下，在经济利润方面。然而，我们可以发现一些有趣的现象，在商业为基础的网络社区。本研究揭示了以下几个新的潜力，网络社区的一个新的商业模式，从这些现象的观察。(1)通过致力于某个网络社区的成员的对话产生新的想法（2）通过公司与客户之间的网络社区沟通加强品牌资产（3）通过建立网络社区的亲密关系加强客户资产

This research investigated network cyber community in terms of knowledge sharing, accumulation and generation. During this decade, the style of communication among people has been changing very rapidly because information technology is getting more and more popular for us. Many companies were trying to find a new way to achieve a gigantic economic success from the innovation of information technology. This movement is still advancing these days, however, very few successful examples can be found in e-commerce of business to customer circumstances in terms of economic profit. Nonetheless, we can find several interesting phenomena in business based cyber community.This research revealed following several new potentials of network community for a new business model from the observations of these phenomena.(1) Generating new ideas through dialog of members who committed to a certain cyber community(2) Strengthen brand equity through communication in cyber community between a company and its customers(3) Strengthen customer equity through intimated relationship build on cyber community