International comparison research on the influence which e-commerce has on automobile distribution-it centers on the keiretsu system in distribution problem.
International comparison research on the influence which e-commerce has on automobile distribution-it centers on the keiretsu system in distribution problem.
批准号:
13630127
负责人:
MURAMATSU Jun'ichi
金额:
$0.51万
依托单位:
依托单位国家:
日本
项目类别:
Grant-in-Aid for Scientific Research (C)
财政年份:
2001
资助国家:
日本
项目状态:
已结题
起止时间:
2001 至 2003
中文摘要
本研究以经销的经连会制度为视角,通过国际比较,阐明了电子商务对汽车经销的影响。也就是说,日本的汽车分销以分销中的经连会系统为特征,从国际角度来看,它是否受到电子商务的影响。虽然它是相同的特许经营制度,不像美国,日本的汽车流通是制造商和经销商之间的紧密联系,这是问题的背景。现在,很多人开始的理解是,电子商务瓦解了日本汽车流通中的经连会体系。根据三年的研究,商品清单性质增加,对消费者的贡献被接受,但对分配中的经连会系统几乎没有影响。相反,它理解电子商务使日本汽车制造商能够开发称为一对一营销的新营销。在这一点上,日本和美国的汽车分销有很大的不同。也就是说,在美国,经销商不被纳入创客营销,经销商可以开展原创营销,于是经销商与互联网汽车经销商代理公司建立了关系。此外,虽然电子商务在中国的汽车分销中还没有出现,但从现在开始,日本和美国的汽车分销系统之一将因电子商务的激烈竞争而占据优势。未来的前景是非常不明朗的,但决定因素之一是中国消费者的汽车购买行为。无论如何,在电子商务迅速发展的同时,需要从更全球化的角度研究汽车分销。
英文摘要
This research clarifies influence which e-commerce has on automobile distribution, and the viewpoint in that case is in the keiretsu system in distribution, and it is in international comparison. That is, Japanese auto-mobile distribution characterized by the keiretsu system in distribution makes it clear from an international viewpoint whether what it is influenced by e-commerce. Though it is the same franchise system, unlike the U.S., Japanese automobile distribution has a close relation between a maker and a dealer, this is in the back-ground in question.Now, an understanding of many peoples beginning was that e-commerce collapses the keiretsu system in distribution in Japanese automobile distribution. According to the research for three years, goods list nature increased and the contribution to a consumer was accepted, but there was almost no influence on the keiretsu system in distribution. Rather, it understood that e-commerce makes the automaker of Japan enable development of new marketing called one to one marketing. In this point, a remarkable difference is between Japan and the U.S.automobile distribution. That is, in the U.S., the dealer was not included in a makers marketing, the dealer could develop original marketing, consequently the dealer established the relation with the Internet car dealer agency company. Moreover, although e-commerce cant be seen in the Chinese automobile distribution, from now on, one of the automobile distribution systems of Japan and the U.S. will serve as predominance as a result of an intense competition which involved in e-commerce. And the future is very opaque although one of the determination factor in that case is in a Chinese consumers automobile purchase behavior.Anyway, while e-commerce progresses quickly, automobile distribution research from a still more global viewpoint is desired.
期刊论文(1)
专著(0)
科研奖励(0)
会议论文
村松潤一: "電子商取引の日米中比較-流通構造への影響という視点から-"アジア市場経済学会第5回全国大会報告要旨集. 21-22 (2001)
Junichi Muramatsu:“日本、美国和中国电子商务的比较——从对分销结构的影响来看——”亚洲市场经济学会第五届全国会议摘要21-22(2001)。
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海外基金