The Development Process of Franchising and The Franchising Relationship

特许经营的发展历程及特许经营关系

• 批准号: 14530128
• 负责人: KOJIMA Masatoshi
• 金额: $ 2.18万
• 依托单位: Toyo University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2002
• 资助国家: 日本
• 起止时间: 2002 至 2004
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-14530128/
• 关键词: Franchising; Multi-unit Franchisee; Franchise Relations; Franchising Industries; Franchise Organization; The Food-Service Industry; Shopping Center; Entrepreneur; メガフランチャイジング; フランチャイジング産業; ライセンス; フランチャイズ; 生業的フランチャイジング; 多角的フランチャイジング; フランチャイジン

We made the study about the development process of franchising and franchise relations.Bottling companies, petroleum marketing companies, and the food service industry were taken up as an object of research.The franchise package composed by the know-how and product which has proved a success may be the system limited to the basis of the management system and the execution right. Therefore, as the franchise package becomes the source of the competitive advantages, it necessary to build up a long-term accumulation of brand image in the consumer mind.Franchising as a management system to avoid business risk is to be the system which makes an individual continuous refinement process.Moreover, investigations in multi unit franchisees were done. The characteristics of a successful multi unit franchisee coped with shortening of the life cycle of franchise system and they worked out countermeasures which consist of portfolio methods and market opportunity organization.In theoretical research, after reconsidered about the definition of franchising, we studied about the franchise relations and dual network structure of franchising firms.

本文对特许经营和特许经营关系的发展过程进行了研究，以装瓶公司、石油销售公司和食品服务业为研究对象，以特许经营中的专有技术和产品组成的特许经营包为基础，对特许经营的管理体制和执行权进行了系统的限定。因此，随着特许经营包装成为竞争优势的源泉，有必要在消费者心目中建立长期积累的品牌形象，特许经营作为一种规避经营风险的管理制度，是一种使个体不断完善的制度。在理论研究方面，在对特许经营定义进行重新思考的基础上，对特许经营企业的特许关系和双重网络结构进行了研究。

项目成果

Life Style Shopping Center

生活方式购物中心

• 作者: 小嶌正稔;KOJIMA Masatoshi;小嶌 正稔;小嶌正稔;小嶌 正稔;小嶌正稔;KOJIMA Masatoshi;河野昭三;KOHNO Shozo;KOJIMA Masatoshi
• 通讯作者: KOJIMA Masatoshi

フランチャイジングの萌芽とA&W沖縄

特许经营和 A&W 冲绳

• 发表时间: 2005
• 期刊: 東洋大学経営論集 第64号
• 作者: 小嶌正稔

生活密着型SCへの提言-SC形態の変化と多様化からみた生活密着型SC

生活方式型供应链提案——从供应链业态变化和多元化角度看生活方式型供应链

• 发表时间: 2004
• 期刊: URERU 6月号
• 作者: 小嶌正稔;KOJIMA Masatoshi;小嶌 正稔;小嶌正稔
• 通讯作者: 小嶌正稔

ビジネスの生成(増補改訂版)

商业生成（修订扩充版）

• 发表时间: 2004
• 作者: 小嶌正稔;KOJIMA Masatoshi;小嶌 正稔;小嶌正稔;小嶌 正稔;小嶌正稔;KOJIMA Masatoshi;河野昭三
• 通讯作者: 河野昭三

The Germ of Franchising and A & W Okinawa

特许经营的萌芽和A

• 发表时间: 2005
• 期刊: KEIEI RONSYU (JOUENAL OF BUSINESS ADMINISTRATION)(Toyo University) Vol.64
• 作者: 小嶌正稔;KOJIMA Masatoshi
• 通讯作者: KOJIMA Masatoshi