Place Marketing as a New Strategy of Rural Development and Local Finance

将营销作为农村发展和地方财政的新战略

• 批准号: 17520537
• 负责人: KIM Doo-Chul
• 金额: $ 2.37万
• 依托单位: Okayama University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2005
• 资助国家: 日本
• 起止时间: 2005 至 2007
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-17520537/
• 关键词: rural Korea; Place marketing; comparison with Japan; Butterfly Festival; Oriental White Stork; geography; 地方自治

This research aims to clarify the effects of place marketing strategy as a new regional development scheme in rural Korea, which has experienced extremely fast changes since the Economic Crisis in 1997, looking specifically at Hampyong County in South-Cholla Province.The purpose of place marketing is the creation of a new image and marketing this image as a local resource, with the aim of helping to increase the regional economy. Developing the image of the region as a commercial good, based upon the current social demands, and selling this image, rather than local produce, achieves this.The success of the Hampyong county Butterfly Festival was mainly attributed to the local government's creation and marketing of an entirely new placeness within a short time, based on the current social trend of eco-tourism. The Hampyong County Butterfly Festival is an important example of place marketing simply for the fact that prior to its inception the area had no relationship to butterflies. This case study of the Hampyong County Butterfly Festival supports the speculation that placeness is a perceived characteristic of a certain place and is capable of being intentionally modified and/or created to fill the social requirements at that time.Along with the South Korean case, in Toyooka town, Japan, the Oriental White Stork has been successfully reintroduced to the wild. To facilitate this, the local farmers have slowly been restoring their agricultural practices to more environmentally friendly methods and the local government has worked towards restoring the natural habitat. This research also addressed the relationship between the Oriental White Stork and humans from the viewpoint of environmental history, and clarified the twisted attitudes toward environment and agriculture in the Toyooka region. Finally, the two cases were compared from the viewpoint of regional development strategy as well as local finance.

本研究旨在阐明地方营销策略作为韩国农村地区新的区域发展计划的效果，自1997年经济危机以来，韩国农村地区经历了极快的变化，特别是以全罗道咸平郡为例。地方营销的目的是创造新形象，并将其作为当地资源进行营销，目的是帮助发展地区经济。根据当前的社会需求，将该地区的形象发展为商品，并销售这种形象，而不是当地的产品，这就实现了这一点。咸平郡蝴蝶节的成功主要归功于当地政府根据当前的生态旅游社会趋势，在短时间内创造和营销一个全新的地方。咸平郡蝴蝶节是地方营销的一个重要例子，因为在其成立之前，该地区与蝴蝶没有任何关系。咸平县蝴蝶节的案例研究支持了这样一种推测，即地方性是某个地方的感知特征，能够被有意地修改和/或创造以满足当时的社会要求。沿着韩国的案例，在日本丰冈镇，东方白色鹳已经成功地重新引入野外。为了促进这一点，当地农民已经慢慢地恢复他们的农业实践，以更环保的方法，当地政府一直致力于恢复自然栖息地。本研究还从环境史的角度探讨了东方白色鹳与人类的关系，澄清了丰冈地区对环境和农业的扭曲态度。最后，从区域发展战略和地方财政的角度对两个案例进行了比较。

项目成果

Twisted attitudes toward environment and agriculture : The reintroduction program of the oriental white stork in Toyooka, Japan

对环境和农业的扭曲态度：日本丰冈东方白鹳的重新引入计划

• 发表时间: 2009
• 期刊: New ruralities and sustainable use of territory (印刷中)
• 作者: The institute for research of regional economy;Takasaki city university of economics ed.;高崎経済大学附属産業研究所編;高崎経済大学附属産業研究所編;Doo-Chul KIM
• 通讯作者: Doo-Chul KIM

金融危機後の韓国農村部自治体の新たな地域開発戦略-全羅南道咸平郡の「場所マーケティング」を事例に

金融危机后韩国农村地区的新区域发展战略——以全罗南道咸平郡“地方营销”为例

• 发表时间: 2006
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲
• 通讯作者: 金〓哲

Practice! Themes in Geography Education : Toward an Attractive Teaching of Geography

实践！

• 发表时间: 2007
• 期刊: Nakanishiya
• 作者: The institute for research of regional economy;Takasaki city university of economics ed.;高崎経済大学附属産業研究所編;高崎経済大学附属産業研究所編;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Kobayashi Koji (eds.)
• 通讯作者: Kobayashi Koji (eds.)

Inconsistency between Environment and Agriculture : The reintroduction program of the oriental white stork in Toyooka, Japan

环境与农业的不一致：日本丰冈市东方白鹳的重新引入计划

• 发表时间: 2007
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM
• 通讯作者: Doo-Chul KIM

図説世界の地域問題

世界地区问题图示

• 发表时间: 2007
• 作者: Urushibara Kazuko;et al. (eds.);Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;Doo-Chul KIM;金〓哲;漆原和子
• 通讯作者: 漆原和子