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Development of the Evaluation Model for Effects of Retailers' Locations on Consumers' Convenience

零售商选址对消费者便利性影响评价模型的建立

基本信息

批准号：
18530336
负责人：
MINAKATA Tatsuaki
金额：
$ 2.34万
依托单位：
Osaka University of Commerce
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2006
资助国家：
日本
起止时间：
2006 至 2007
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-18530336/
关键词：
Consumer Behavior Shopping Convenience Evaluation Model Local Welfare Regional Retail Policy Town Centre Management Business Improvement District Revitalization of Town Centre 立地評価タウンセンター・マネジメント商業政策商業施設小売業立地買物利便性地域社会

项目摘要

The results of this research were developing of the evaluation model of the local welfare considering the effect of retailers' locations on the shopping convenience of the consumer. We constructed the model that integrated indexes of the residential environment and shopping convenience. The Model is based on the gravity model that was generally used by local analysis. Concretely we used it for the measurement of the shopping convenience. In addition to it, we suggested that the residential environment should be influenced by retailer's location.On this study, under co-operation of Sakai-city government, a large survey has done in 2007. We collected consumers' shopping behavior data in Sakai-city. Joining the census data of commerce, we calculated the index of local shopping convenience. We discussed assessment of the index.As a result of this research, partially, we have succeeded to build the evaluation model of the local welfare. Thus we concluded that it was necessary for this model … More that we should calibrate the scale of the index.In Japan, town centers have been deserted for reasons that large-scale retail stores and shopping centers were allowed to move out of towns, and that public facilities were also moved out of towns for the spread of urban functions. As for UK, the same thing happened. The plan-led urban policy of Margaret Thatcher promoted developing out-of-towns as shopping centers, and it made town centers deserted seriously.However, since late 1990s, UK has made a remarkable progress in bringing retail stores to town centers by Planning Policy Guidance Note 6 (PPG6) in 1996 and Planning Policy Statement (PPS6) in 2005 and also successful in revitalization of town centers by Business Improvement District (BID).This is a big difference from Japanese town centers.It would not be easy to apply those English policies to Japanese because there are differences in city planning and local government system which have been formed through the long history in each country. But as for BID, Japan needs to learn from English BID to develop our own. Less

本研究的结果是发展出考虑零售商位置对消费者购物便利性影响的地方福利评估模型。构建了综合居住环境和购物便利性指标的模型。该模型是基于重力模型，通常用于本地分析。具体地说，我们用它来衡量购物便利性。此外，我们还提出了零售商的位置对居住环境的影响。在本研究中，在坂井市政府的合作下，于2007年进行了一次大规模的调查。我们收集了消费者在坂井市的购物行为数据。结合商业普查数据，计算出当地的购物便利度指数。通过本研究的结果，部分成功地建立了地方福利的评价模型。因此，我们得出结论，这是必要的， ...更多信息在日本，大规模的零售商店和购物中心被允许迁出城镇，公共设施也被迁出城镇，以扩展城市功能，因此城镇中心被遗弃。至于英国，同样的事情也发生了。玛格丽特·撒切尔（Margaret Thatcher）的计划主导城市政策促进了郊区购物中心的发展，导致城镇中心严重荒芜，但自20世纪90年代末以来，英国通过1996年的《规划政策指导说明6》（PPG6）和《规划政策声明6》（PPS6），在将零售商店引入城镇中心方面取得了显著的进展。2005年，商业改善区（BID）也成功地振兴了市中心。这与日本的城镇中心有很大的不同。把英国的政策应用到日本并不容易，因为日本的城市规划和地方政府制度不同，在每个国家的漫长历史中形成。但在BID方面，日本需要借鉴英国的BID发展自己的BID。少