Comparative study of traceability systems to promote branding for fisheries products

这项研究的主要目的是组织和展示水产品可追溯性系统的案例研究，并验证这些系统对水产品品牌的贡献程度。首先，为了了解水产品可追溯性系统和品牌实施的现状和问题，主要以渔业合作社为中心，进行了问卷调查和访谈。结果表明，现阶段很少有渔业合作社引入任何可追溯性系统。在大多数情况下，这些协会倾向于推迟任何决策，直到看到先例案件的结果。这是因为执行不仅涉及作为生产者的渔业合作社，还需要与批发商和零售商的联系和合作，并排除一些孵化鱼和贝类(牡蛎、扇贝)生产者，目前大多数Beli…。更重要的是，他们还没有达到那个阶段。然而，渔业合作社中有一种强烈的意识，即为了确保安全和可靠，追溯系统是必要的，许多人还认为它们与品牌有关。在关于品牌必备因素的问卷调查中，受访者被问及新鲜度、安全性和确保充足供应等17个问题。结果，自然地，人们发现新鲜和安全被认为是必要的。然而，渔业专业人士在定价高和稀缺性问题上意见不一。通过因子分析，提取了6个因子：区别性因子、基本性因子、差异化因子、组织性因子、高价因子和叙述性因子。最后，消费者和商业分销商对水产品品牌的反应存在差异。由于消费者对品牌的认识被认为与渔业产品的销售数字密切相关，作者打算在未来开展一项关于消费者和分销商认识的调查，并将这些态度与渔业内部的态度进行比较。较少

The main objectives of this study were to organize and present case studies of traceability systems implemented for fisheries products, and to verify the extent to which these systems contribute to the branding of fisheries products.Firstly, in order to apprehend the current circumstances and problems with regard to implementation of traceability systems and branding for fisheries products, questionnaire surveys and interviews were conducted, principally centering on fisheries cooperatives.The results demonstrate that few fisheries cooperatives have introduced any traceability systems at this stage. In most cases, these associations prefer to defer any decision-making until seeing the outcome of forerunning cases. This is because implementation involves not only fisheries cooperatives, who serve as producers; it also requires liaison and cooperation with wholesalers and retailers, and excluding some hatchery fish and shellfish (oysters, scallops) producers, at present the majority beli … More eve they have not yet reached that stage. However, there is a strong awareness among fisheries cooperatives that traceability systems are necessary to ensure safety and reliability, and many also hold the opinion that they are linked to branding.In the questionnaire concerning factors necessary for branding, respondents were questioned regarding 17 points such as freshness, safety, and securing an adequate supply. As a result, naturally, it was found that freshness and safety were considered necessary. However, the opinions of fishery professionals were divided on the issues of high pricing and scarcity. Furthermore, as a result of factor analysis, 6 factors were extracted: discrimination factor, fundamental factor, differentiation factor, organizational factor, high pricing factor, and narrative factor.Finally, the reactions of consumers and commercial distributors to branding for fisheries products are thought to differ. Since consumer awareness of brands in particular is believed to be closely related to sales figures for fisheries products, the author intends in future to undertake a survey of consumer and distributor awareness, and to study these attitudes in comparison to attitudes within the fisheries industry. Less