Comparative study of traceability systems to promote branding for fisheries products

促进水产品品牌化的追溯系统比较研究

• 批准号: 18530330
• 负责人: MATSUGUMA Hisaaki
• 金额: $ 1.09万
• 依托单位: Oita University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2006
• 资助国家: 日本
• 起止时间: 2006 至 2007
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-18530330/
• 关键词: Brand; fishery product; Traceability; Safety; Farmed Fish; 漁協; 因子分析; 商学

The main objectives of this study were to organize and present case studies of traceability systems implemented for fisheries products, and to verify the extent to which these systems contribute to the branding of fisheries products.Firstly, in order to apprehend the current circumstances and problems with regard to implementation of traceability systems and branding for fisheries products, questionnaire surveys and interviews were conducted, principally centering on fisheries cooperatives.The results demonstrate that few fisheries cooperatives have introduced any traceability systems at this stage. In most cases, these associations prefer to defer any decision-making until seeing the outcome of forerunning cases. This is because implementation involves not only fisheries cooperatives, who serve as producers; it also requires liaison and cooperation with wholesalers and retailers, and excluding some hatchery fish and shellfish (oysters, scallops) producers, at present the majority beli … More eve they have not yet reached that stage. However, there is a strong awareness among fisheries cooperatives that traceability systems are necessary to ensure safety and reliability, and many also hold the opinion that they are linked to branding.In the questionnaire concerning factors necessary for branding, respondents were questioned regarding 17 points such as freshness, safety, and securing an adequate supply. As a result, naturally, it was found that freshness and safety were considered necessary. However, the opinions of fishery professionals were divided on the issues of high pricing and scarcity. Furthermore, as a result of factor analysis, 6 factors were extracted: discrimination factor, fundamental factor, differentiation factor, organizational factor, high pricing factor, and narrative factor.Finally, the reactions of consumers and commercial distributors to branding for fisheries products are thought to differ. Since consumer awareness of brands in particular is believed to be closely related to sales figures for fisheries products, the author intends in future to undertake a survey of consumer and distributor awareness, and to study these attitudes in comparison to attitudes within the fisheries industry. Less

本研究的主要目的是组织和介绍水产品实施可追溯系统的案例研究，并验证这些系统对水产品品牌化的贡献程度。首先，为了了解水产品实施可追溯系统和品牌化的现状和问题，进行了问卷调查和访谈，主要集中在渔业合作社。结果表明，在这个阶段，很少有渔业合作社引进任何可追溯系统。在大多数情况下，这些协会宁愿推迟任何决策，直到看到先行案件的结果。这是因为，执行工作不仅涉及作为生产者的渔业合作社，还需要与批发商和零售商联络和合作，而且不包括一些孵化场鱼类和贝类（牡蛎、扇贝）生产者，目前大多数人认为， ...更多信息 他们还没有达到这个阶段。但是，水产合作社中，为了确保安全性和可靠性，对可追溯性系统的认识很强，很多人认为可追溯性系统与品牌化有关。在关于品牌化要素的问卷调查中，回答者就新鲜度、安全性、确保充足供应等17个方面进行了提问。因此，自然地，人们发现新鲜和安全被认为是必要的。然而，渔业专业人士在价格高和稀缺问题上意见不一。此外，通过因子分析，提取出6个因子：歧视因子、基础因子、差异化因子、组织因子、高定价因子和叙事因子，最后认为消费者和商业分销商对水产品品牌的反应不同。由于消费者的品牌意识，特别是被认为是密切相关的销售数字的渔业产品，作者打算在未来进行调查的消费者和经销商的认识，并研究这些态度比较渔业行业内的态度。少

项目成果

水産物のブランド構築と課題-漁協への意識調査を中心として-

海产品的品牌建设与挑战——以渔民合作社意识调查为中心——

• 发表时间: 2009
• 期刊: 大分大学経済論集 60
• 作者: Yamamoto;Shoji;奥本英樹;OKUMOTO Hideki;奥本英樹;OKUMOTO Hideki;奥本英樹;松隈久昭
• 通讯作者: 松隈久昭

A Study of the Issues and Problems in Establishing a Marine brand

海洋品牌创建中的问题与问题研究

• 发表时间: 2009
• 期刊: Oita University Economic Review Vol. 60, No. 4・5
• 作者: Yamamoto;Shoji;奥本英樹;OKUMOTO Hideki;奥本英樹;OKUMOTO Hideki;奥本英樹;松隈久昭;Hisaaki Matsuguma
• 通讯作者: Hisaaki Matsuguma