Marketing the American Democratic Processes : Historical Developments and Democratic Implications of Marketing Applied for the U.S. Presidential Campaigns

政治营销对民主进程意味着什么？通过对历史发展的研究，分析了创新的2008年美国总统选举中的竞选策略及其结果，从以下几个方面进行了民主功能的分析：市场激活和代表性、实质性选择以及特别是在推广阶段对市场的领导力追随。

What does political marketing imply for democratic processes? With research on historical developments, campaign strategies and their outcomes in the innovative 2008 U.S. Presidential election were analyzed in terms of some democratic functions : market activation and representation, substantial choices, and leadership-followership to the market particularly in a promotion stage.