Passage in Our Mind : The Social Psychological Functions of the Traditional Shopping Street in Japan

在这项研究中，我们关注的是购物街本身，生活在那里的人和日常生活中去过那里的人。研究商业街给我们的社会带来了什么或已经带来了什么。分析商业街对我们的社会和人们所起的社会心理功能，有可能创造出一种新型的商业街改造方案。购物街的形象是通过人们的成长而形成的，也就是我们脑海中的通道，本研究试图将其再现在现实社会中。(1)从社会调查的结果中澄清了以下几点。购物街的使用意向和使用频率直接提高了人们对街区的依附感。同时，经常光顾商业街的人通过在那里聊天或个人接触等交流间接地提高了对地区的依恋。购物街的使用直接提高了个人的社会资本，也通过交谈或聊天的需要间接提高了个人的社会资本。(2)在研究的第二部分，我们分析了八年后，2001年存在的购物街主页的变化。截至2001年8月，共调查分析了463个首页。对网上购物街主页的分析表明，要想在现实世界中发展和认可购物街，必须具备购物街中单个店铺的存在理由，零售店主与顾客在个体层面上的互动是不可或缺的。

In this research, we focused on the shopping street itself, people who lived there and people who visited there in daily life. What the shopping street brings or had brought to our society is researched. Analyzing a social psychological function that the shopping street carried out to our society and people, it becomes possible to invent a new type of the re-activation plan of the shopping street. The images of shopping street formed through people's growth, that is, the passage in our mind, this research is an attempt to reproduce them in the real society.(1) The following was clarified from the results of the social investigation method. Use intention and usage frequency of shopping street improves directly the feeling of district attachment. At the same time the person who visit often to the shopping street improves indirectly the district attachment through the communication such as chatting or personal contact there. The usage of the shopping street improves directly the personal social capital and also indirectly improves it mediated through the need for talking or chatting.(2) In the second part of the research we analyzed how the shopping street homepages that had existed in 2001 changed after eight years later. At the time of August 2001, 463 homepages were researched and analyzed. One quarter of them disappeared or closed, and three quarters of them continue to open to the public January, 2009.It is shown from the analysis of the shopping street homepages on the Internet that in order to develop and approve the shopping street in real world, the raison d' etre of an individual shop among the shopping street must be required, and the interaction at the individual level between the owner of retail store and the customer is indispensable.