Passage in Our Mind : The Social Psychological Functions of the Traditional Shopping Street in Japan

在这项研究中，我们专注于购物街本身，住在那里的人和在日常生活中访问那里的人。研究了商业街给我们的社会带来了或曾经带来了什么。分析商业街对社会和人的社会心理功能，为设计一种新型的商业街活化方案提供了可能。商业街的意象是人们在成长过程中形成的，也就是我们脑海中的通道，本研究试图在真实的社会中再现它们。(1)从社会调查方法的结果中澄清了以下内容。商业街的使用意愿和使用频率直接提高了社区归属感。同时，经常光顾商业街的人通过在那里聊天或个人接触等交流间接地提高了社区依恋。购物街的使用直接提高了个人的社会资本，也间接提高了它通过交谈或聊天的需要介导。(2)在研究的第二部分中，我们分析了2001年存在的购物街主页在八年后的变化。截至2001年8月，对463个主页进行了研究和分析。2009年1月，四分之一的商业街消失或关闭，四分之三的商业街继续向公众开放。通过对互联网上商业街主页的分析表明，要使商业街在真实的世界中得到发展和认可，必须要求商业街中的个体店铺存在的理由，零售店主和顾客之间在个人层面上的互动是必不可少的。

In this research, we focused on the shopping street itself, people who lived there and people who visited there in daily life. What the shopping street brings or had brought to our society is researched. Analyzing a social psychological function that the shopping street carried out to our society and people, it becomes possible to invent a new type of the re-activation plan of the shopping street. The images of shopping street formed through people's growth, that is, the passage in our mind, this research is an attempt to reproduce them in the real society.(1) The following was clarified from the results of the social investigation method. Use intention and usage frequency of shopping street improves directly the feeling of district attachment. At the same time the person who visit often to the shopping street improves indirectly the district attachment through the communication such as chatting or personal contact there. The usage of the shopping street improves directly the personal social capital and also indirectly improves it mediated through the need for talking or chatting.(2) In the second part of the research we analyzed how the shopping street homepages that had existed in 2001 changed after eight years later. At the time of August 2001, 463 homepages were researched and analyzed. One quarter of them disappeared or closed, and three quarters of them continue to open to the public January, 2009.It is shown from the analysis of the shopping street homepages on the Internet that in order to develop and approve the shopping street in real world, the raison d' etre of an individual shop among the shopping street must be required, and the interaction at the individual level between the owner of retail store and the customer is indispensable.