The food system of the tropical fruit production in the islands area.

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In Okinawa, there are few agricultural products, apart from sugarcane, that are recognizably "Okinawan" in the marketplace. The unified branding that was implemented in Okinawa is yet to achieve commercial results ; however, the preparations necessary for such branding are currently underway. To createa brand, it is necessary that growers form a cohesive organization or co-operative and standardize the branding process from manufacturing technique to sales strategy. Further, the growers' organization must be functionally operational. The purpose of the present study is to examine the production of tropical fruit in Okinawa.