Business strategy for locally branded agricultural products using function of intellectual properties

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A concept of agro-wisdom robot and decision making process with agricultural informatics with the information of such soil mapping and farm work records. A food chain scheme was proposed for information-added produce and agro-medical foods based on the development of traceable technology in agricultural production and supply chain process. Honjo precision farming society a group of expert growers created branded-produce of fresh vegetables using intellectual properties and information technology. It was difficult to describe quantitatively the relationships among stakeholders, such as growers, wholesalers and retailers, in supply chains of fresh vegetables