The Family Publishers and Vernacular Stories in the Ming Era : With Special Reference to Qingpingshantang

明代，出版业兴起，一些文人除了出版白话小说外，还出版家族出版社的杂文、史籍、医书。我们选取杭州洪骈创办的清平山堂出版社作为典型个案，阐释其出版与白话小说的关系。明代家族出版不仅在宋元时期的口传故事最终发展为白话小说的过程中发挥了重要作用，而且在白话小说和“小说”作为一种文学体裁的确立过程中也发挥了重要作用。

During the Ming era when the publishing industry rose, some literati published vernacular stories as well as miscellanies, historical writings, and medical books from their family publishers. We picked up the Qingpingshantang publisher run by Hong Pian in Hangzhou as such a typical case, and illuminated the relationship between its publishing and vernacular stories. The Ming family publishing played an important role not only in the process that the oral stories originally told and performed in the Song and Yuan eras eventually developed into the written vernacular stories, but also in the process of establishing written vernacular Chinese and "xiaoshuo" as a literary genre.