The effect on multinational company's entry mode into developing economies of distribution channels and branding strategy

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This research project analyzed the incentive of the multinational firms to enter into developing countries consumers market. Especially, we are interested in how firms decide entry modes : whether it enters by M&A or Greenfield, in relation to the distribution channels and marketing strategies. We find that the degree of differentiation of the products matters for the firm's decision of entry modes. We also used the multi-task principal agent model and find that the diverse interests between retails and manufacturers matter for the decisions of entry modes.