A field Survey on retail internationalization and its impacts on local economy in the northeastern Thailand

泰国东北部零售国际化及其对当地经济影响的实地调查

• 批准号: 20730278
• 负责人: IHARA Motoi
• 金额: $ 0.92万
• 依托单位: Saitama University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Young Scientists (B)
• 财政年份: 2008
• 资助国家: 日本
• 起止时间: 2008 至 2009
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-20730278/
• 关键词: 流通

This research have surveyed about the impact of internationalization of hypermarkets on the local economy, especially consumers and distributers in Ubon Ratchathani in the northeastern Thailand. There are three hypermarket stores in the city area of Ubon which population is about only 100 thousand, and the impacts of them to local city planning, distribution and commerce are wide. It showed the chance of business of personal stores was pressed and the town area became hollow by hypermarkets, although the increase of close was not seen in the statistics. Hypermarkets have grasped the customers which are high volume consumer in Ubon, because 85.7% of household which monthly income is more than 5000 baht (5400 dollars of annual income) have shopped to hypermarkets. The profile of typical consumers (young family, vigorous purchasing of consumer goods, high ration of owning of automobiles, less expenses on housing and medical infrastructure) was also seen.

本研究调查了大卖场国际化对当地经济的影响，特别是对泰国东北部乌汶叻的消费者和经销商的影响。在人口只有10万左右的乌本市区有3家大型超市，它们对当地城市规划、布局和商业的影响是广泛的。这表明，个人商店的业务机会受到挤压，城镇地区被大卖场挤占，尽管统计数据中没有看到店面的增加。大卖场抓住了乌汶地区的高消费人群，月收入在5000泰铢（5400美元）以上的家庭中有85.7%的人在大卖场购物。典型消费者（年轻的家庭，积极购买消费品，拥有汽车的比例高，住房和医疗基础设施的支出较少）的轮廓也可以看到。

项目成果

日本的流通の移転可能性-花王の東南アジア進出

日式分销转移的可能性——花王进军东南亚

• 发表时间: 2009

Japanese Marketing System and Its International Transferability: the case of Kao in Southeast Asia

日本营销体系及其国际可移植性：以花王在东南亚为例

• 发表时间: 2010
• 作者: 大里大助;関口倫紀;Motoi Ihara
• 通讯作者: Motoi Ihara

日本合成洗剤工業のアジア進出

日本合成洗涤剂产业拓展至亚洲

• 发表时间: 2009
• 作者: Yokota,A.;Yasuda,K.;Motoi Ihara;関口綸紀・大里大助;井原基
• 通讯作者: 井原基

Japanese Marketing System and Its International Transferability : the case of Kao in Southeast Asia

日本营销体系及其国际可移植性：花王在东南亚的案例

• 发表时间: 2010
• 作者: 横田明紀;安田一彦;井原基
• 通讯作者: 井原基

The Impact of Retail Internationalization in the Northeastern Thailand: A Case of Ubon Ratchathani

零售国际化对泰国东北部的影响：以乌汶市为例

• 发表时间: 2008
• 作者: 横田明紀;安田一彦;Motoi Ihara
• 通讯作者: Motoi Ihara