A Conceptual and Empirical Study of Illegal Downloading Behavior of Japanese Entertainment Contents on Asian Middle-class Family

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To answer the question of "why does Asian Middle-class family prefer to illegal downloading of Japanese Entertainment Contents (JECs)?", this study has constructed the conceptual model of the Asian middle-class family's decision making toward an illegal downloading behavior of Japanese Entertainment Contents (JECs). The proposed model of the illegal downloading of JECs was tested to determine the generalizability of the research model. All respondents in this study were internet users who had experienced in illegal downloading of JECs for their recreation time.