Consumer Education and Enlightenment Policies in Local Consumer Division

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The study aims to show the realities and the problem of the consumer center and the consumer policy division in government-designated major cities and major cities(MC). In autumn 2008 and 2010, We conducted the questionnaire survey and the interview and facilities survey on its local-consumer policy division. As a result, we found the typical realities outlined below ; 1) it has a full-time employer for every 100,000 people above 200,000 people, 2) it is an administrative budget of the consumer policy per person for one year is almost between 40 and 50 yen, 3) its consultants ask for consulting hours for over seven hours on weekdays, 4) Most of the consultant is a non-regular employee staff, and the consultants are employed by one for every 100, 000 people, 5) In the MC, the enlightenment policy is the main policy. However, the difference is seen by the realities of the policies between MCs. And, the consumer education policy is in the entry point for a lot of MCs. It is an expansion of the consumer education policy that is given as the biggest problem. In order to accomplish its tasks, the willingness of residents and staff in each MC are required.