Reseach in terms of competition law on legal regulation of milage point service as' Evolutional Premium'

在欧盟和德国的竞争法中，购买商品时提供的奖励积分被定义为“溢价”，而伴随积分的促销活动属于所谓的搭售交易。2010年，欧盟最高法院的司法裁决从公平竞争和交易的角度认为，这种搭售交易本身是合法的。自由竞争的问题在于，加分促销是否以及在多大程度上对市场竞争产生了令人不快的影响。另一方面，在日本，似乎有两种类型的法律规定禁止促销：反不正当溢价和误导性陈述法和反垄断法的不公平贸易行为指定(第9条)。此外，我们需要观察当前国际会计准则(IAS)的动向，这些准则为关于点数服务的新准则做准备。

Bonus points which are offered with purchase of goods have been characterized as' premiums' in EU-and German competition law and sales-promotion accompanied with points falls under so-called tie-in dealing. In 2010 the judicial decision of EU Supreme Court had regarded such tie-in dealing as per se legal from a viewpoint of fair competition and transaction. The problem in terms of free competition is whether and to what extent sales-promotion with bonus points has disagreeable influence on market competition. In Japan, on the other hand, there seems two types of legal regulation against sales-promotion ; the Act against Unjustifiable Premiums and Misleading Representations and Designation(Article 9) of Unfair Trade Practice of the Antimonopoly Act. In addition, we need observe a current movement of International Accounting Standards(IAS), which prepare for new standards on point services.