Research on Collapse of the Brand Value

我们分析了本研究中导致品牌价值崩溃的过程。我们不认为品牌价值的创造和品牌价值的崩溃处于两极对立的位置。相反，它们变成了一个不可分割的整体。问题的实质是，无论是管理者还是员工，都没有认识到品牌积累至今的价值。虽然它被消费者认可为感官价值和理念价值，但他们将品牌视为简单的产品。当一些问题发生时，这样的组织陷入故障，他们会捍卫他们的组织。在这种情况下，在组织中识别品牌价值的策略就变得很重要。

We analyzed this study about the process that led to the collapse of the brand value.We do not think that the creation of the brand value and the collapse of the brand value are in a position of opposite poles. Rather they become one and indivisible.Essence of the problem is that neither the manager nor the employee recognizes the value of the brand which has been accumulated till then.Though it is recognized as sense value and idea value by consumers, they treat a brand in the same way as a simple product. And when some problem occurs, such an organization falls into a malfunction, and they will defend their organizations.In the case of such situation, the tactics for recognition of the brand values in the organizations becomes important.