The Empirical research about Brand Formation of Musical Instruments

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The brand formation of musical instruments has in large portion been formed by thelong history of making one musical instrument. The maker who has developed onespecific musical instrument has built up a steady brand. By understanding that, the useof marketing tactics with the involvement of top professional musicians was anecessity. This is a strategy that is indispensable for creating a niche by musicalinstrument makers to gain a high-end-oriented and reliable brand. By using thissynergistic effect of technological development and marketing, the late-coming makerof musical instruments cannot aim at a high-end product without aiming at a massmarket and thus gaining a comprehensive understanding as a musical instrumentmaker.