Regional Comparative Analysis of Rural Economy Diversification and its Social Background

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We investigated the management strategy of economic activities contributing to rural diversification and social backgrounds embedding regional economy. Main findings are as follows. (1) In Japanese rural communities where the farmers' markets (FM) locate, Aged shippers have lowered both the level of social activity and that of shipping for FM. On the other hand, some late starters have been active in shipment and have developed wider social network. (2) The practice of diversified economic activities has developed the circulation of regional economy. (3) The Japanese Government introduced a program for agriculture, industry and commerce collaboration. But the agricultural sector is still lack in voluntarily at the stage of collaboration to other sectors. (4) Ireland's local action group (LAG) is based on project management and contributes to the enhancement of new collaborative activities among regional stakeholders. (5) In the USA, the direct marketing system to consumers has changed its alternativeness and the opportunity of face-to-face communication has been decreased.