An Investigation of the Effectiveness and Limitation of the Strategy to Construct Niche Markets

利基市场构建策略的有效性和局限性研究

• 批准号: 21730312
• 负责人: MURAYAMA Takatoshi
• 金额: $ 0.83万
• 依托单位: Tohoku Gakuin University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Young Scientists (B)
• 财政年份: 2009
• 资助国家: 日本
• 起止时间: 2009 至 2010
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-21730312/
• 关键词: 経営戦略; 隙間市場; 持続的競争優位; 資源基盤; ニッチ戦略; 適合性; 独自性; 持続性; カテゴリー・キラー; 競争優位

The source of competitive advantages of the companies that construct the niche markets and retain the high market shares the re was investigated. Through the case study of several Japanese companies in the food and soft drink industries. it has been found that the companies that focus (heir business to narrow areas and well integrate the strengths of several value-adding activities were succeed to build up their sustained competitive advantages.

探讨了构建利基市场并保持较高市场份额的企业的竞争优势来源。通过对食品和软饮料行业的几家日本公司的案例研究。研究发现，那些专注于业务范围缩小，并很好地整合了几项增值活动的优势的公司成功地建立了持续的竞争优势。

项目成果

地域中小企業による独自戦略追求の可能性

本地中小企业追求独特战略的可能性

• 发表时间: 2010
• 期刊: 東北学院大学経営・会計研究 17号
• 作者: 十川廣國;坂本義和;ほか;宇田川元一;竹之内玲子;宇田川元一;坂本義和;竹之内玲子;八木陽一郎;村山貴俊
• 通讯作者: 村山貴俊