The influence of anti-Japanese sentiment on consumer behavior in the US, China, Korea and Taiwan and more effective marketing tools.

作为研究的主要成果，对与反日情绪相关的概念进行了重构。本研究的发现是从日本一个主要出口国的消费者角度对反日情绪进行了实际状况的检验。结果表明，新的分析框架是一个可靠的措施，在日本的主要出口国，以及提供了一些证据的有效性。研究结果为学术研究者和全球品牌管理者提供了有益的启示。

As the main result of research, reconstruction of the concepts relevant to anti-Japanese sentiment was performed. The finding of this research is Anti-Japanese sentiment carried out the actual condition check from a consumer viewpoint of a Japanese main export country. The results suggest that the new analysis framework is a reliable measure across the Japanese principal-exporting-countries and afford some evidence of validity as well. The results provide useful insights for academic researchers as well as managers of global brand.