PLANNING AND MARCKETING METHODS FOR URBAN PUBLIC TRANSPORT NETWORK USING IC CARD BORDING RECORD

本研究以东京城市公交线网IC卡系统的乘车记录为研究对象。该记录包括连续4个月的数据，包括卡号、乘车地点和时间、下车地点和时间。通过记录分析线路、公交站点和乘客的特征，根据一天或一天中的时间波动。这项研究阐明了这些数据对交通规划、运营和营销的有用性。

This study focuses on boarding records of the IC card system in urban bus network in Tokyo. The record covers 4 month continuous data including the card ID, boarding place and time, alighting place and time. Characteristics of lines, bus stop and passengers are analyzed by the record in terms of fluctuation of day or time of the day. This study clarifies usefulness of the data for transport planning, operation and marketing.