A time series research on the effects of professional sports on community

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The purpose of this study was to investigate the effects of a new professional sport team on community by conducting a time series survey which focused on changes in community. Data was collected from spectators of home games played by the new team and people living in and around it's' hometown. It was revealed that due to the new team entry, people's interests in sports were enhanced ; people's psychological commitment to the community became higher ; and people highly evaluated the team's contribution to the community activation.