Visualization Support System Built Purchasing Agents Based on Biological Information Processing into the Layout

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In this study, I clarify the consumer purchasing in terms of the environment and the psychological state, and try the multi-agent simulation by its agents. First, I visualize its value by the distributions and the causal diagram based on the purchasing decision-making model. Next, I define consumer's "psychological value", and analyze the change in the purchasing by it. Finally, I propose the layout support system in the store by the layout method of considering decoy effect.