A Study on sourcing network of Private Brands

本研究考察了自有品牌的分销、网络和供应链管理。现有文献主要包括对国民品牌在购买点的研究。在此基础上，本文进一步分析了零售业的一个特征及其与PB的关系，并对零售业的品种和库存进行了研究。结果表明，有必要控制PB的分销渠道。结果表明，企业的库存和信息共享制度越完善，企业绩效越显著。

This study examined the distribution, network, and supply chain management of private brands. The extant literature mainly includes studies of NB(National Brands) at the point of purchase. Further, this paper examined a feature in retailing and the relationshipwith PB, and in addition, investigated the variety and inventory in retailing. The results suggest the need to control the distribution channel of PB. The results indicate that PB is positively correlated with a firm that has a superior system of stocking and information sharing.