The effect of people's fairness perceptions on the behaviors of firms and its policy implications in the context of environmental business

本研究采用问卷调查的方法，考察了在环境企业的背景下，人们的公平感知如何影响企业的行为和政策设计。研究结果表明，人们对企业定价行为的公平感受到是否向消费者或企业提供补贴的影响。这反过来意味着，在设计适当的环境政策时，公平考虑是必要的，并为补贴的经济分析提供了新的视角。

This study investigated how people's fairness perceptions affect the behaviors of firms and policy designs in the context of environmental business using a survey method. The results indicate that people's fairness perceptions toward firms' pricing behaviors are influenced by whether a subsidy is offered to consumers or firms. This in turn implies that fairness considerations are necessary in designing appropriate environmental policies, and offers a new insight into an economic analysis of subsidy.