Simulation analysis and business game development for service innovation

我们通过比较商业博弈中人类参与者的行为与给定决策规则的代理人的行为之间的差异，分析了社会中的各种服务业务。根据这一结果，我们开发了一种基于人类的模拟技术作为商业分析方法，软IA（Innovation Architecture）作为服务创新的方法论，通过构建业务模拟实验环境BSel，实现了各种业务模拟（电子学习的业务模拟）。

We have analyzed various service business in the society by comparing deifferencesbetween behaviors by human players in business games and behaviors by agents given decision making rules.From this result,we have developed a human base simulation technique as the business analysis methodology,a soft IA(Innovation Architecture) as the methodology for service innovation.And we have enabled various business simulations by building business simulation experiment environment BSel(Business Simulation for e-learning) in the cloud.