EXPANSION OF THE ANIMATION BUSINESS BASED ON THE TRANSACTION COST APPROACH: A NEW EXPORT INDUSTRY STUDY

基于交易成本法的动漫业务扩张：一项新的出口产业研究

• 批准号: 23530445
• 负责人: TOYAMA Masao
• 金额: $ 1.33万
• 依托单位: Chiba Institute of Technology
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2011
• 资助国家: 日本
• 起止时间: 2011 至 2013
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23530445/
• 关键词: 取引コスト; アニメーション・ビジネス; コンテンツ

Since the growth of the current market of content business has an aspect of low specificity, this is beneficial to companies trying to attract new clients, as well as to the clients themselves. On analyzing animation businesses further, growth is clearly evident in related business segments, including merchandise sales and events such as performances of characters and musicals. In addition, the distribution of information via the Internet is effective in the animation businesses, as this plays a key role in promoting business.

由于当前内容业务市场的增长具有低专用性的特点，这对试图吸引新客户的公司和客户本身都是有利的。进一步分析动漫事业，在商品销售和人物演出、音乐剧等活动等相关事业领域，增长明显。此外，通过互联网传播信息在动画业务中是有效的，因为这对促进业务起着关键作用。

项目成果

A Study on Infrastructure for Content Transactions

内容交易基础设施研究

• 发表时间: 2012
• 作者: HAYASHI Maiko;TOYAMA Masao
• 通讯作者: TOYAMA Masao

A Study on the Animation Business Expansion and a Structure Analysis

动漫业务扩张研究及结构分析

• 发表时间: 2013
• 作者: HAYASHI Maiko;TOYAMA Masao
• 通讯作者: TOYAMA Masao

A Study on Issues in the Cosplay Market

Cosplay市场问题研究

• 发表时间: 2012
• 作者: HAYASHI Maiko;TOYAMA Masao
• 通讯作者: TOYAMA Masao

Promoting the Benefits of Information and Communication Technology

促进信息和通信技术的好处

• 发表时间: 2012
• 作者: HAYASHI Maiko;TOYAMA Masao;TOYAMA Masao
• 通讯作者: TOYAMA Masao

Distribution Structure and Business Model of the Animation Industry in Japan

日本动漫产业的布局结构与商业模式

• 发表时间: 2012
• 作者: HAYASHI Maiko;TOYAMA Masao;TOYAMA Masao
• 通讯作者: TOYAMA Masao