EXPANSION OF THE ANIMATION BUSINESS BASED ON THE TRANSACTION COST APPROACH: A NEW EXPORT INDUSTRY STUDY

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Since the growth of the current market of content business has an aspect of low specificity, this is beneficial to companies trying to attract new clients, as well as to the clients themselves. On analyzing animation businesses further, growth is clearly evident in related business segments, including merchandise sales and events such as performances of characters and musicals. In addition, the distribution of information via the Internet is effective in the animation businesses, as this plays a key role in promoting business.