Studies on the gift and weak ties

在本研究中，年轻人的礼物传播是对消费环境差异（如国家等）的影响进行实证分析。在“给朋友送礼物（同性）”与“以礼物为联系导向”的关系上，韩国接受了日本和中国的差异（日本和中国呈正相关，韩国为负相关）。在日本，我们可以把它解释为送给同性朋友的礼物，用来交流；在中国，它是为了达到某种目的；在韩国，它是为了在成就手段上检查关系。据调查，在这三个国家，给朋友（同性）的礼物会带来消费链。

In this research, communication by the gift for a young man is conducting empirical analysis about the influence by the difference in the consumption environment (ex. by a country etc).In South Korea, the difference of Japan and China was accepted in the relation to "gifts to a friend (for the same sex)" from "connection-oriented by gifts" (a positive relation in Japan and China, a negative relation in South Korea). In Japan, we can interpret it as a gift to a friend of the same sex being used in order to communicate, and in China to achievement a certain purpose, and in South Korea to check relation strong in the achievement means. It was checked that the gift for a friend (of the same sex) in all three countries brings about the consumption chains.