Research on brand design development techniques with the aim of improving international competitiveness of corporate brand

点击翻译按钮获取中文摘要

This study was conducted to evaluate the international brand power of products of companies that Japanese people are using. To this end, we investigated the target the United States, United Kingdom, China, Japan, the people of the four countries, business brand, is recognized how much, about what's the latest deals, reviews and how much.As a result, software companies and computer companies of the United States won the high praise. Manufacturing companies in Japan, became a low rating on the other hand. Such factors, well reflects the trend of information technology worldwide. Our research revealed a reality that is different from the traditional brand awareness.