Place Branding in Urban and Rural Economics

本研究旨在建构地方品牌化的经济理论，并对区域商品与服务的价值作出实证结论。地点品牌因素的发现可以影响特定地区价值的经济影响。首先，地方品牌分析的重点是Satonishiki和Benisyuho樱桃，Tsuyahime大米，山形等地区被称为La France的梨。其次，地点和目的地品牌的力量增加或减少取决于每个城市、城镇和村庄使用个人电脑和移动电话产生的信息类型。最后，根据我们的地方品牌经济学理论，我们提出了一种创造日本乃至世界品牌价值的方法。2011年至2013年期间，每年在神山、米泽和山形举办三次大型丝绸研讨会，由地方和中央政府以及丝绸行业参与，概述了Uzen-extra丝绸在日本和世界的品牌。

This study aims to construct the economic theory of place branding and to make empirical conclusions regarding the value of regional goods and services. The discovery of place-branding factors can affect the economic impact on the value of particular regions. First, the focus of place branding analysis is on Satonishiki and Benisyuho cherries, Tsuyahime rice, pears known as La France in Yamagata and other areas. Second, the power of place and destination branding increases or decreases depending on the type of information generated from every city, town and village using a PC and cellular phones. Finally, under our economic theory of place branding, we propose a way to create a Japanese, or world branding value, of Uzen-extra silk. Three major silk symposiums were organized in Kaminoyama, Yonezawa and Yamagata every year between 2011-2013 involving local and central governments and the silk industries that gave an overview of the Japanese and world branding of Uzen-extra silk.