Consumer research by storytelling based on state transition model

这项研究是为了实现“生活故事”，这解释了消费者的判断，为什么他们选择一个特定的产品基于因果推理。通过采用统一的UML标准，期望结构故事数据能够将自然语言的鲁棒性、具体性与数学模型的严谨性、通用性结合起来。这可能会带来一些好处，比如“定性分析和定量分析”和/或“市场研究和广告故事”之间的协调。申请人已经发现，在各种各样的UML图中仅使用三种图来构建建模系统是可能的。结果证明了该方法的有效性。这可能是因为不是ICT专家的受访者（消费者）不善于理解图表的含义，但他们更容易根据模型结构用自然语言回应，然后他们对自己的需求和/或想法更有启发。

This study is to realize "life stories," which explain consumer's judgment regarding why they choose a specific product based on cause/result reasoning. By adopting UML, a global standard, it is expected that structural story data can combine robustness, concreteness of natural language and strictness, universality of mathematical model. That may possibly result some benefits such as coordination between "qualitative analysis and quantitative analysis" and/or "marketing research and advertising story."The applicant has found it is possible to construct a modeling system by using just three kinds among variety of UML diagrams. The result supports the efficiency of the method. This may be because respondents (consumers) who are not specialist on ICT are not good at understanding the meaning of the diagrams, but it is easier for them to response in natural language based on the model structure, then they are more inspired concerning their own needs and or idea.