Comparative International Survey on Diversification of Rural Economy by Rural Tourism

预计日本乡村旅游将通过内化乡村资源的多功能，创造/重建多元化的地方经济，为振兴乡村经济发挥重要作用。在爱尔兰，20世纪90年代引入了被视为欧盟农村发展政策计划之一的领导者法，乡村旅游经营者的农村经济多元化被引入爱尔兰，作为振兴当地经济的工具。爱尔兰通过乡村旅游企业在乡村发展方面取得的这些成功成就，可以评价为欧洲乡村旅游实现乡村经济多样化的典范。在研究项目中，通过对日本和爱尔兰的比较国际调查，分析了乡村旅游市场的需求结构及其促进乡村经济多元化的条件，以探讨乡村旅游促进乡村经济多元化的未来方向。

Rural tourism in Japan is expected to take an important role for revitalizing rural economy through internalizing multi-functionalities of rural resources and creating/ reconstructing diversification-oriented local economy. In Ireland, the LEADER method which is seen as one of the EU rural development policy program has been introduced in 1990s and diversification of rural economy by rural tourism operators has been brought as a tool for contributing to revitalization of local economy in Ireland. These successful achievement on rural development through rural tourism businesses in Ireland can evaluate as a model case of diversification of rural economy by rural tourism in Europe. In the research project, demand structures of the rural tourism market and its conditions contributing to diversification of rural economy were analyzed through the comparative international survey between Japan and Ireland to discuss future direction of diversification of rural economy by rural tourism.