Social experiment of rental bicycle on Ito campus Kyushu University and Research of a sustainable social business model

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For the purpose of examining the possibility of a sustainable social business model, social experiment of the rental bicycle was carried out in Kyushu University Ito campus where the campus relocation from urban area to region area is proceeding. As a result, it is found that the regional vitalization is expected through the spreading of user' s movable range though the business profitability is severe.