A Study of the product lineup for growth business and added-value acquisition

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This study investigated changes in product line-up of Japanese camera companies by qualitative and quantitative research. Point of two of the following are keys. How Japanese companies defined the business domain of the camera business. And, how Japanese companies realized the product line-up along the domain.A variety of products as an alternative product, appeared in front of the camera. Japanese companies achieved growth business and added-value acquisition when Japanese companies continued to maintain their business domain of camera business, and to build their business system for realized the product line-up along the domain.