Expanding functionality of booking system to turn it into a B2B SAAS application, enabling UK festival operators to increase margins by £73 per attendee.

扩展预订系统的功能，将其转变为 B2B SAAS 应用程序，使英国节日运营商能够将每位参与者的利润提高 73 英镑。

• 批准号: 10013390
• 金额: $ 3.19万
• 依托单位: MAINSTAGE FESTIVALS LIMITED
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10013390
• 关键词: Expanding; functionality; booking; system; turn

The UK festival industry is huge, with live music contributing £1.1bn to UK GDP, music tourism contributing £4.2bn to the UK economy, and growing at 12.5% p.a. However, revenue generation tools for the industry are insufficient. Whilst individuals will spend around £350 per trip at festivals, 36% of the revenue is captured by third parties (such as Airbnb & Trainline). Mainstage will expand existing IP to build a "booking system creator" to enable festivals to sell full travel packages to customers through their own branded booking system.

英国音乐节产业规模巨大，现场音乐为英国GDP贡献了11亿英镑，音乐旅游为英国经济贡献了42亿英镑，每年增长12.5%。然而，该行业的创收工具不足。虽然个人在节日期间每次旅行的花费约为350英镑，但36%的收入由第三方（如Airbnb和Trainline）获得。Mainstage将扩展现有IP，打造“预订系统创造者”，使节日能够通过自有品牌的预订系统向客户销售完整的旅行套餐。