Development of KILN, a software development kit (SDK) that for the first time allows game-developers access to multiple platforms/app-stores to increase reach and monetization, with a projected year-5 post-project annual revenue of £30.1M.

GameBake是一家中小型企业，由Michael哈德逊、Alastair Grant和乔治Abdallah创立，专注于开发KILN，这是一款软件开发工具包（SDK），允许在iOS和/或Google Play（Android）以外的“应用商店”上分发游戏并实现货币化。在COVID-19危机期间，游戏市场是少数几个仍在增长的市场之一，全球数字游戏市场目前估计为1576亿美元，预计到2027年将达到5238亿美元，复合年增长率为18.7%（来源：数字游戏-全球市场轨迹和分析，2020年）。在这个市场中，GameBake专注于与游戏开发商和发行商合作，试图在全球范围内进入替代“应用程序商店”，基于浏览器的游戏和中国特定的移动的游戏平台，价值分别为179亿美元，30亿美元和180亿美元（来源：Newzoo，2020年11月）。KILN在这三个市场的目标是5年收入达到3000万英镑。Facebook等在线平台和三星、一加、Jio、Oppo、小米等大中型手机制造商都开设了应用商店，以分享应用程序收入流。这些公司（以及中国等市场）使用独立的软件语言、T& C、跟踪营销/广告的方法、分析等，导致了碎片化，因此游戏开发商往往会留下大量收入，因为重新开发游戏的时间和成本超过了收益。GameBake是一家具有强烈创业精神和软件开发专业知识的中小企业。它专注于扩大游戏开发商的影响力，将当前最先进的在线游戏分销和创收技术以有时限和决定性的方式提升到一个新的水平。GameBake将通过开发KILN来改进当前技术，这将使全球企业能够利用市场上巨大的未开发机会。通过分销解决方案和营销/货币化工具，它将使GameBake能够在全球范围内扩展游戏并获得回报，同时为全球新用户提供令人惊叹的内容。

GameBake is an SME, founded by Michael Hudson, Alastair Grant and George Abdallah focused on developing KILN, a software development kit (SDK) that will allow the distribution and monetization of games across "app stores" other than iOS and/or Google Play (Android).During the COVID-19 crisis, the games market was one of the few that still grew, with the global market for digital games currently estimated at $157.6B and is projected to reach $523.8B by 2027, growing at a CAGR of 18.7% (Source: Digital Game - Global Market Trajectory & Analytics, 2020). Within this market, GameBake is focused on working with game developers and publishers attempting to reach alternative "app stores" globally, browser-based games and the China-specific mobile gaming platforms, valued at $17.9B, $3B and $18B, respectively (Source: Newzoo, Nov 2020). KILN within these three markets will target a year-5 revenue of £30M.Online platforms, such as Facebook, and large/medium-sized phone manufacturers -- Samsung, OnePlus, Jio, Oppo, Xiaomi, etc. -- have opened app stores to gain a share of the applications revenue stream. These companies (and markets such as China) have used separate software languages, T&Cs, methods of tracking marketing/advertising, analytics, etc. leading to fragmentation, hence game-developers often leave substantial revenue on the table as the time and costs to redevelop games out-weigh the gains.GameBake is an SME with a strong entrepreneurial spirit and software development-based expertise. It focuses on expanding the reach of game-developers that will take the current state-of-the-art for the online-gaming distribution and revenue generation to the next level in a time-bound and decisive manner.GameBake will improve current technology by developing KILN, which will enable businesses globally to take advantage of the huge untapped opportunity in the market. Through a distribution solution and the marketing/monetisation tools, it will allow GameBake to scale games globally and reap the rewards of that, all whilst providing amazing content to new users around the world.