Development of KILN, a software development kit (SDK) that for the first time allows game-developers access to multiple platforms/app-stores to increase reach and monetization, with a projected year-5 post-project annual revenue of £30.1M.

GameBake是一家由Michael Hudson， Alastair Grant和George Abdallah创立的中小企业，专注于开发KILN，这是一款软件开发工具包（SDK），它将允许游戏在除iOS和/或b谷歌Play （Android）之外的“应用商店”中进行分销和盈利。在2019冠状病毒病危机期间，游戏市场是少数仍在增长的市场之一，全球数字游戏市场目前估计为1576亿美元，预计到2027年将达到5238亿美元，复合年增长率为18.7%（来源：digital Game - global market Trajectory & Analytics， 2020）。在这个市场中，GameBake专注于与游戏开发商和发行商合作，试图进入全球其他“应用商店”，基于浏览器的游戏和中国特定的手机游戏平台，分别价值179亿美元，30亿美元和180亿美元。在这三个市场中，KILN的目标是5年的收入达到3000万英镑。Facebook等在线平台以及三星、一加、Jio、Oppo、b小米等大中型手机制造商都开设了应用商店，以从应用收益流中分一杯羹。这些公司（以及中国等市场）使用不同的软件语言、t&c、追踪营销/广告的方法、分析等方法，导致市场分化，因此游戏开发者经常放弃大量收益，因为重新开发游戏的时间和成本超过了收益。GameBake是一家具有强大创业精神和软件开发专业知识的中小企业。它的重点是扩大游戏开发商的范围，这将使当前最先进的在线游戏发行和收入产生在一个有时间限制和决定性的方式下一个水平。GameBake将通过开发KILN来改进现有技术，这将使全球企业能够利用市场中巨大的未开发机会。通过分销解决方案和营销/盈利工具，它将允许GameBake在全球范围内扩展游戏，并从中获得回报，同时为世界各地的新用户提供令人惊叹的内容。

GameBake is an SME, founded by Michael Hudson, Alastair Grant and George Abdallah focused on developing KILN, a software development kit (SDK) that will allow the distribution and monetization of games across "app stores" other than iOS and/or Google Play (Android).During the COVID-19 crisis, the games market was one of the few that still grew, with the global market for digital games currently estimated at $157.6B and is projected to reach $523.8B by 2027, growing at a CAGR of 18.7% (Source: Digital Game - Global Market Trajectory & Analytics, 2020). Within this market, GameBake is focused on working with game developers and publishers attempting to reach alternative "app stores" globally, browser-based games and the China-specific mobile gaming platforms, valued at $17.9B, $3B and $18B, respectively (Source: Newzoo, Nov 2020). KILN within these three markets will target a year-5 revenue of £30M.Online platforms, such as Facebook, and large/medium-sized phone manufacturers -- Samsung, OnePlus, Jio, Oppo, Xiaomi, etc. -- have opened app stores to gain a share of the applications revenue stream. These companies (and markets such as China) have used separate software languages, T&Cs, methods of tracking marketing/advertising, analytics, etc. leading to fragmentation, hence game-developers often leave substantial revenue on the table as the time and costs to redevelop games out-weigh the gains.GameBake is an SME with a strong entrepreneurial spirit and software development-based expertise. It focuses on expanding the reach of game-developers that will take the current state-of-the-art for the online-gaming distribution and revenue generation to the next level in a time-bound and decisive manner.GameBake will improve current technology by developing KILN, which will enable businesses globally to take advantage of the huge untapped opportunity in the market. Through a distribution solution and the marketing/monetisation tools, it will allow GameBake to scale games globally and reap the rewards of that, all whilst providing amazing content to new users around the world.