Market expansion for Adaptive English Language Assessment Tool (AELAT) in the Visegrad Four countries

我们的解决方案展示了颠覆语言评估市场的明确动机 ** 以及基于跨学科科学的适应性，激励性，数据驱动，循证理念 ** 的方法。 大多数传统的英语语言测试 ** 评估 ** 严格 ** 学术能力 **，参与者的实际英语水平很难确定。我们的AELAT（自适应英语语言评估工具）为英国机构，企业甚至个人提供了一个更具体的英语语言技能评估解决方案。在我们的AELAT的情况下，参与者正在解决英语问题的难度越来越大-类似于乌鸦的进步矩阵-以证明良好的语言能力。截至目前，** 没有其他适应性语言评估工具存在个人，学术或专业目的 **。 这项可行性研究的目的是帮助我们作为一家创新的英国中小企业，增加我们在各自目标地区 **，即维谢格勒四国（捷克、波兰、匈牙利、斯洛伐克）的国际 ** 参与。它将支持我们寻求建立或加强国际研究和创新伙伴关系或网络，并帮助我们成长和扩大规模。 对于我们的国外市场进入，经过仔细的考虑和分析，我们 ** 选择了维谢格勒四 ** 地区作为我们进入欧盟市场的第一个港口。这四个国家组成了一个8000万人的市场，但由于与英国的地理距离，商业联系较少，而 ** 英国软实力的吸引力很强 **。更重要的是，** 英语使用较少 **，水平低于欧盟平均水平，因此维谢格勒四国提供了巨大的国际化潜力 **。 可行性研究将使我们能够 ** 收集市场情报 ** 和 ** 调整循证市场进入 ** 和销售策略，同时为英国中小企业积累潜在的欧盟/维谢格勒四国市场进入的宝贵见解，我们打算在传播活动中公布 ** 发现和经验教训。 作为一个长期的影响，如果我们能够成功地进入新市场，我们可以在 ** 为专业目的的外语学习提供温和的激励因素 ** 方面发挥作用，特别是英语，传统的语言考试由于涉及的高压力因素而失败。

Our solution demonstrates a **clear motivation to disrupt the language assessment market** and methodology with an **adaptive, motivational, data-driven, evidence-based idea** based on interdisciplinary science. Most traditional English language tests **assess** strictly **academic capabilities**, the actual level of the participant's command of English is hard to establish. Our AELAT (Adaptive English Language Assessment Tool) offers **a solution for UK institutions, businesses and even individuals** for a more specific assessment of their English language skills. In the case of our AELAT, participants are solving problems in English with an increasing difficulty - similarly to Raven's Progressive Matrices - to demonstrate a good command of the language. As of currently, **no other adaptive language assessment tool exists for individual, academic or professional purposes**. The aim of this feasibility study is to help us as an innovative UK-based SME to increase our international **engagement in our respective target region**, the Visegrad Four (Czechia, Poland, Hungary, Slovakia). It will support us in looking to **establish or strengthen international research and innovation partnerships** or networks, and aid us to grow and scale up. For our foreign market entry, after careful consideration and analysis, we **selected the Visegrad Four** region as our first port of entry onto the EU market. The four countries make up a market of 80 million, but due to geographic distance from the UK, there are fewer business ties, while the appeal of **British soft power is strong**. More importantly, **English is less spoken** and the level is below the EU average, therefore the Visegrad Four offer a great **potential for internationalisation**. The feasibility study will allow us to **gather market intelligence** and **align evidence-based market entry** and sales strategies, while accumulating valuable insight for UK SMEs for a potential EU/Visegrad Four market entry, which **findings and lessons learned we intend to publicise in a dissemination event**. As a long-term impact, if our we can successfully enter new markets, we can play a role in **offering a gentle motivational factor** for foreign language study for professional purposes, particularly that of English, where traditional language exams failed due to the high stress factor involved.