JWEL ltd. - Ethical, Sustainable, Fair Trade Jewellery

JWEL是一个创新的循环经济和基于共享的零售和B2B平台，旨在减少和抵消珠宝行业的资源消耗和有害的环境/社会影响。这个品牌专注于成为一个道德的、可持续的、资源高效的选择，否则消费者不会考虑他们购买的影响。作为一个社会，我们越来越意识到食品、服装、家居用品等的可追溯性，但不包括珠宝。JWEL的目标是改变这一点。我们的收藏品有：古董-历史的，以前喜欢的作品，重新利用已经在流通。避免资源消耗是最环保的购买珠宝的方式。手工制作-与品牌，艺术家和我们的内部珠宝商合作，从公平贸易或从回收电子-贵金属和矿物中提炼限量版作品。地球母亲-使用可持续的创新方法，如陨石撞击地表采矿，当地采购的珍贵矿物等，以合理的价格生产针对治疗，瑜伽和灵气消费者的趋势风格。精银-回收废弃的银，创造高品质的趋势作品，直接与高街巨头竞争，如潘多拉。手表-推广和销售古董，稀有手表，否则被丢弃。随着男性运动手表的价格上升到一个可以实现的价格，随着趋势的转变，消费者正在转向替代品牌和较小的尺寸，JWEL迎合并在这一人群中蓬勃发展。我们的系列通过创新、可追溯性和透明度，为消费者提供了一种友好的方式，通过可审计和公平的供应链，在购买珠宝时分享最大化社会利益的影响。JWEL通过利用技术和更可持续和道德的生产方法来实现这一目标，例如使用从电子废物中回收的黄金，实验室种植的，本地采购的和地表开采的珍贵矿物，增材制造代替发展中国家剥削的工匠，相对于出售物品的价值，公平支付的工匠和供应商。JWEL专注于被忽视的因素，如更长的产品寿命，维修和升级，以道德和可持续的方法进行新生产，所有这些都是通过在线平台针对千禧一代和Z世代人口，将JWEL与其他竞争对手区分开来。克服行业内缺乏在线业务的小型独立企业和难以与消费者保持良好关系的零售巨头的限制。

JWEL is an innovative circular economy and sharing based retail and B2B platform with the aim of reducing and offsetting the depleting resources and detrimental environmental/societal impacts of the jewellery industry. The brand that focusses on being an ethical, sustainable, resource efficient choice for the consumer that would otherwise not consider the impact of their purchases. As a society we are becoming more conscious of traceability with food, clothing, household goods, etc. but not jewellery. JWEL aims to change that. Our collections are:1. Antique - Historical, pre-loved pieces to re-use what is already in circulation. Avoiding the depletion in resources being the most Eco-Friendly way of purchasing jewellery.2. Handmade - Collaborating with brands, artists and our in-house jeweller to create limited edition pieces from Fair Trade or refined from recycled electronics - precious metals and minerals.3. Mother Earth - Using sustainable innovative methods such as meteorite impact surface mining, locally sourced precious minerals, etc. to produce trend focussed styles targeted towards the healing, yoga and reiki consumer at affordable prices.4. Fine Silver - Recycling discarded silver to create high quality trending pieces to directly compete with high-street giants such as Pandora.5. Watches - the promotion and sale of antique, rare watches that are otherwise discarded. As the male sports watches increase to an achievable price, the consumer is turning to alternative brands and smaller sizes as trends shift, JWEL caters to and thrives within this demographic.Our collections give the consumer a user friendly way to share the impact of maximizing the social good with an auditable and fair supply chain when purchasing jewellery by being innovative and providing traceability & transparency. JWEL does this by making use of technology and more sustainable and ethical methods of production such as the use of recycled gold from electric waste, lab grown, locally sourced and surface mined precious minerals, additive manufacturing instead of exploited crafts people in developing countries, fairly paid craft people and suppliers relative to the value of items sold.JWEL focusses on overlooked factors such as longer product lifetime, repair & upgrading, new production is made with ethical & sustainable methods all of which are targeted towards the Millennial and Gen Z demographic via online platforms differentiation JWEL from other competitors. Overcoming the limitation that smaller independents within the industry who lack an online presence, and retail giants whom of which struggle to be personable with their consumer.