JWEL ltd. - Ethical, Sustainable, Fair Trade Jewellery

金纬有限公司

• 批准号: 10025976
• 金额: $ 6.37万
• 依托单位: JWEL LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10025976
• 关键词: JWEL; ltd.; Ethical; Sustainable; Fair

JWEL is an innovative circular economy and sharing based retail and B2B platform with the aim of reducing and offsetting the depleting resources and detrimental environmental/societal impacts of the jewellery industry. The brand that focusses on being an ethical, sustainable, resource efficient choice for the consumer that would otherwise not consider the impact of their purchases. As a society we are becoming more conscious of traceability with food, clothing, household goods, etc. but not jewellery. JWEL aims to change that. Our collections are:1. Antique - Historical, pre-loved pieces to re-use what is already in circulation. Avoiding the depletion in resources being the most Eco-Friendly way of purchasing jewellery.2. Handmade - Collaborating with brands, artists and our in-house jeweller to create limited edition pieces from Fair Trade or refined from recycled electronics - precious metals and minerals.3. Mother Earth - Using sustainable innovative methods such as meteorite impact surface mining, locally sourced precious minerals, etc. to produce trend focussed styles targeted towards the healing, yoga and reiki consumer at affordable prices.4. Fine Silver - Recycling discarded silver to create high quality trending pieces to directly compete with high-street giants such as Pandora.5. Watches - the promotion and sale of antique, rare watches that are otherwise discarded. As the male sports watches increase to an achievable price, the consumer is turning to alternative brands and smaller sizes as trends shift, JWEL caters to and thrives within this demographic.Our collections give the consumer a user friendly way to share the impact of maximizing the social good with an auditable and fair supply chain when purchasing jewellery by being innovative and providing traceability & transparency. JWEL does this by making use of technology and more sustainable and ethical methods of production such as the use of recycled gold from electric waste, lab grown, locally sourced and surface mined precious minerals, additive manufacturing instead of exploited crafts people in developing countries, fairly paid craft people and suppliers relative to the value of items sold.JWEL focusses on overlooked factors such as longer product lifetime, repair & upgrading, new production is made with ethical & sustainable methods all of which are targeted towards the Millennial and Gen Z demographic via online platforms differentiation JWEL from other competitors. Overcoming the limitation that smaller independents within the industry who lack an online presence, and retail giants whom of which struggle to be personable with their consumer.

JWEL是一个创新的循环经济和基于共享的零售和B2B平台，旨在减少和抵消珠宝行业的资源消耗和有害的环境/社会影响。该品牌专注于成为消费者的道德，可持续，资源效率的选择，否则不会考虑他们购买的影响。作为一个社会，我们越来越意识到食品，服装，家居用品等的可追溯性，但不是珠宝。JWEL旨在改变这一点。我们的收藏是：1.古董-历史，前喜爱的作品，以重新使用什么是已经在流通。避免资源枯竭是购买珠宝最环保的方式。2.手工制作-与品牌，艺术家和我们的内部珠宝商合作，从公平贸易或回收电子产品-贵金属和矿物精制而成的限量版作品。3.地球母亲-使用可持续的创新方法，如陨石撞击地表采矿，当地采购的珍贵矿物等，以合理的价格生产针对愈合，瑜伽和灵气消费者的趋势为重点的风格。精银-回收废弃的银，创造高品质的流行作品，直接与高街巨头，如潘多拉竞争。手表-古董、稀有手表的推广和销售，否则这些手表将被丢弃。随着男士运动手表价格的上涨，消费者开始转向其他品牌和更小的尺寸，随着趋势的转变，JWEL迎合并在这一人群中蓬勃发展。我们的系列为消费者提供了一种用户友好的方式，在购买珠宝时，通过创新和提供可追溯性和透明度，通过可审计和公平的供应链，分享最大化社会公益的影响。JWEL通过利用技术和更可持续和道德的生产方法来实现这一目标，例如使用从电子废物中回收的黄金，实验室种植，当地采购和露天开采的贵重矿物，增材制造而不是开发发展中国家的手工艺者，相对于所售物品的价值，公平支付的手工艺者和供应商。JWEL专注于被忽视的因素，如更长的产品寿命，维修和升级，新的生产是用道德和可持续的方法，所有这些都是针对千禧一代和Z世代人口通过在线平台区分JWEL从其他竞争对手。克服行业内缺乏在线业务的小型独立企业以及难以与消费者保持友好关系的零售巨头的限制。