Novel AI video content moderation system

了解、文化相关、值得信赖的年龄收视率对于媒体内容受众来说至关重要，以使他们能够做出明智的观看选择。在英国，立法确保电影院和打包媒体(DVD/蓝光)的内容由英国电影分级委员会(BBFC)分类，然而，尽管92%的英国公众认为对它们展示与电影院和DVD/蓝光相同的年龄评级很重要，但并没有法律要求对OTT内容进行此类规定(BBFC，2020)。OTTS现在是主流，从以前发布的内容的聚集者演变为自己的创作者，今天生产的媒体内容比传统媒体提供商更多。53%的英国家庭订阅了1+OTT(2020)。96%的5-15岁儿童观看OTT内容，98%的父母主动限制/调解他们的孩子使用OTT，这表明越来越需要将高效和可信的分类系统扩展到在线媒体(Ofcom，2020)。OTTS的增长速度让世界各地的立法者迎头赶上。在立法真空中，一些OTT服务，如Netflix，寻求与BBFC等监管机构合作，为其用户提供100%值得信赖的、与文化相关的年龄评级，其他服务则暂时选择了一条不同的道路。媒体内容的数量使OTTS对消费者具有如此大的吸引力，这对年龄评级分配是一个挑战。传统的分类方法，即人类查看每个领域的所有内容的全部内容，在财务或后勤上是不可行的。这导致一些在线视频服务机构倡导自我监管，自行分配年龄评级或向第三方寻求评级，导致了一种狂野的西部局面，年轻人的心理健康面临风险，因为在线视频服务使用了不被承认或与文化相关的不标准年龄评级。英国政府在2021年发起了一项题为《视频点播服务的观众保护标准》的咨询。然而，很明显，即使在拥有OTT年龄分级立法的地区(新西兰/澳大利亚/德国/法国)，也需要一个可行的、全球的、可扩展的、具有成本效益的分类解决方案。BBFC开发了一种正在申请专利(2115955.3)的工具，该工具可以通过解释详细的分类数据来为多个地区分配准确的、本地化的年龄评级。在BBFC的领导下，这个Innovate-UK项目将使用合格财团(包括巴斯大学和Inventya大学)和分包商技术合作伙伴Amazon Web Services UK的工具、数据、资源和专业知识，开发能够标记分类问题的人工智能，以推动为OTTS提供低成本的内部解决方案，为多个地区提供高质量的年龄评级-保护他们的用户和品牌。

Understood, culturally relevant, trustworthy age-ratings are vital for media content audiences to enable informed viewing choices. In the UK, legislation ensures that cinema and packaged media (DVD/Blu-Ray) content are classified by the British-Board-of-Film-Classification(BBFC), however there is no statutory requirement for such provisions for Over-The-Top(OTT) content despite 92% of the UK public believing it important for them to display the same age-ratings as cinema and DVD/Blu-Ray (BBFC, 2020). OTTs are now mainstream, having evolved from aggregators of previously-released content, to creators of it themselves, producing more media content today than traditional media providers. 53% of UK households subscribe to 1+ OTT (2020). 96% of 5-15 year olds watch OTT content, with 98% of parents proactively restricting/mediating their child's use of OTT, indicating a growing need to extend efficient and trusted classification systems to online media (Ofcom,2020).The speed at which OTTs have grown has left legislators around the World playing catch-up. In the legislative vacuum some OTT services, such as Netflix, have sought to work with regulators like the BBFC to provide their users with 100% coverage of trustworthy, culturally-relevant age ratings, others have temporarily chosen a different path. The volume of media content that makes OTTs so attractive to consumers, is a challenge for age-rating assignment. Traditional methods of classification where a human views all content in full in each territory is not viable financially or logistically. This has led some OTTs to champion self-regulation and self-assign age-ratings or seek them from a third-party, leading to a wild-west situation where the mental-health of young-people is put at risk as substandard age-ratings that are not recognised or culturally relevant are used on OTTs.Concerned, DCMS(UKGov) launched a consultation in 2021 titled 'Audience protection standards on Video-on-Demand(VoD) Services'. However, it's clear even in territories with OTT age-rating legislation (New Zealand/Australia/Germany/France), a viable, global, scalable, cost-effective classification solution is needed. The BBFC have developed a patent-pending(2115955.3) tool that can assign accurate, localised-age-ratings to multiple territories by interpreting detailed classification data. Led by BBFC, this Innovate-UK-project will use tools, data, resources, and expertise of a qualified consortium (including University of Bath, and Inventya) and subcontractor technology partner Amazon Web Services UK, to develop AI capable of tagging classification issues to drive an 'Automated Classification Product (ACP)' providing OTTs with a low-cost, in-house solution that delivers high-quality age-ratings for multiple-territories - protecting their users and brand.