Co-creating Behavioural Change Towards Climate-Smart Food Systems

共同创造行为改变，迈向气候智能型食品系统

• 批准号: 10040788
• 金额: $ 9.33万
• 依托单位: KPAD LTD
• 依托单位国家: 英国
• 项目类别: EU-Funded
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10040788
• 关键词: Co; creating; Behavioural; Change; Towards

BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic behavioural shift to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels. By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors. Five different food systems representing the major crop and livestock farming systems in Europe (cereals, dairy, stone fruits, livestock, vegetables) in various EU regions(Western, Eastern, Southern and Northern Europe), will be studied to account for the diversity in agri-food systems and conditions in the EU. The behavioural insights are used to develop transformative pathways, via business strategies and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly food systems. BEATLES will provide a set of business strategies establishing roadmaps for a fair shift towards climate-smart agriculture, based on environmental, social and economic sustainability assessments. Moreover, a series of policy recommendations and tools will be developed to foster behaviourally informed policy design and implementation. The active participation of multiple value chain actors, at various levels of society (public, political, professional), in the co-creation activities all along the project’s lifespan will establish a mutual understanding of the value

BEATLES渴望改变农业食品系统目前的运营方式，并加速系统性和系统性的行为转变，转向气候智能型农业和智能农业技术，完全符合“农场到餐桌”和“生物多样性战略”以及新的区域目标和欧盟层面的CAP。通过采用粮食系统方法，农业粮食价值链被视为一个相互关联的组成部分的系统，其中相互作用导致系统创新。通过有针对性地选择整个欧盟的农业食品价值链，并在适当的行为和实验环境下，让多个利益攸关方参与共同创造系统性创新，该项目将提供一个关于阻碍或推动行为变化的各种“锁定”和杠杆的行为见解的综合清单，包括个人、系统和政策因素。将研究代表欧洲各地区（西欧、东欧、南欧和北方）主要农作物和畜牧业系统（谷物、乳制品、核果、牲畜、蔬菜）的五种不同食品系统，以说明欧盟农业食品系统和条件的多样性。行为洞察力被用于通过商业战略和政策建议开发变革途径，以鼓励向公平，健康和环保的食品系统过渡。BEATLES将提供一套商业战略，根据环境、社会和经济可持续性评估，为向气候智能型农业的公平转变制定路线图。此外，还将制定一系列政策建议和工具，以促进在行为上知情的政策设计和执行。在项目的整个沿着期间，社会各阶层（公共、政治、专业）的多个价值链参与者积极参与共同创造活动，将建立对价值的相互理解