Commercial Feasibility of Digital Mental Health Service Recommendation & Payment Platform For Employers

世界上大约10%的人口患有精神疾病或其他行为健康障碍。仅在英国，就有超过1000万人患有临床水平的抑郁症和焦虑症，但尚未寻求治疗。去年，150万人被转诊到NHS提供的专业MH服务，低于前一年的170万人，尽管COVID-19大流行引发了全球焦虑和抑郁症患病率增加25%。[皇家精神科医师学院][0]还认为，有一个隐藏的等待名单的病人有23%必须等待至少3个月后，他们的第一次转诊。由于NHS的巨大压力，人们的MH恶化的风险是真实的，因为他们在预约之间没有得到支持。Syndi希望通过早期干预和个性化的数字支持来支持数百万有MH问题的人。通过使用Syndi自我护理导航平台，我们提供了经过临床验证的评估流程，以及内部开发的机器学习系统，该系统提供独立评级的健康服务建议，然后是个人或团体仪表板，该仪表板提供了对先前评估的进展情况的了解。为了继续Syndi的产品和商业开发，我们建议开展一个项目，评估新的商业模式和进入市场的途径，并为我们未来的商业化计划提供支持。该项目将侧重于评估中小企业客户的可行性，使他们能够更好地了解其公司内部的人力资源状况，并补贴人力资源服务的成本，以帮助他们提高了他们的心理健康水平，降低了以后昂贵的专业服务的风险。我们将通过详细的商业分析和推广以及深入的用户体验讨论来实现这一目标，以确保我们产品的下一次发展适合这一细分市场的需求。我们该项目的总体目标是为Syndi创造新的收入来源，并支持减少估计的560亿英镑。（德勤，2022）英国企业每年因MH问题导致的生产力损失而损失的利润。[0]：https://www.rcpsych.ac.uk/news-and-features/latest-news/detail/2020/10/06/two-fifths-of-patients-waiting-for-mental-health-treatment-forced-to-resort-to-emergency-or-crisis-services网站

Around 10% of the world's population suffers from mental illness or other behavioural health disorders. In the UK alone, over 10m people now have clinical-level depression and anxiety and have not yet sought care. Last year, 1.5mn people were referred to specialist MH services, provided by the NHS, down from 1.7mn the year before despite the COVID-19 pandemic triggering a 25% increase in the prevalence of anxiety and depression worldwide. The [Royal College of Psychatrists][0] also believes that there is a hidden waiting list of patients with 23% having to wait at least another 3 months after their first referral. Due to the overwhelming pressure on the NHS, there is a real risk of people's MH deteriorating as they are left with no support in between appointments.Syndi is looking to support millions of people with MH issues through early intervention and personalised digital support. Through the use of the Syndi self-care navigation platform, we offer a clinically validated assessment process, and internally developed machine learning system that provides independently rated health service recommendations and then an individual or group dashboard that provides awareness of the progress being made against the previous assessment.In order to continue the product and commercial development of Syndi, we are proposing to undertake a project to assess new business models and routes to market as well enabling our future commercialisation plans.This project will be focused on evaluating the feasibility of SME customers to give them the means to better understand the MH situation within their company as well as subsidise the cost of MH services to help them improve their MH and reduce the risk of costly professional services later. We will do this through detailed commercial analysis and outreach as well as in-depth user experience discussions to ensure that the next evolution of our product is fit for the needs of this market segment.Our overall aim of this project is to create new revenue streams for Syndi and to support the reduction of the estimated £56bn (Deloitte, 2022) lost by British businesses every year through lost productivity caused by MH issues.[0]: https://www.rcpsych.ac.uk/news-and-features/latest-news/detail/2020/10/06/two-fifths-of-patients-waiting-for-mental-health-treatment-forced-to-resort-to-emergency-or-crisis-services