Creating a commercialisable academically underpinned algorithm for assessing wellbeing investment

根据德勤的数据，精神健康状况不佳现在是工作场所缺勤的主要原因，损失了7000万个工作日，给英国企业造成的损失至少为450亿英镑。人才是竞争对手之间的区别，但组织面临着巨大的挑战，包括大辞职、千禧一代和Z世代日益增长的期望，以及人才争夺战。提供福祉支持不再是可选的，公司每年在福祉上花费数十亿英镑。但当我们问企业福利计划的有效性时，绝大多数人的回答是：“我们就是不知道。”只有15%的组织甚至试图计算福利支出的财务回报。为什么？因为尽管人们开始认识到福祉和企业绩效之间的经济联系，但企业缺乏对如何有效衡量和分析结果的理解。Corus是一个B2B SaaS平台(软件即服务)，它为持续展示任何给定福祉计划的文化、健康和经济成果设定了标准。至关重要的是，Corus还能够为该组织的财务回报提供一个经过学术验证的数字。Corus促进对具有心理社会效益的预防性服务的投资，如心理健康急救培训、提高认识活动、健康研讨会和筛查(德勤，2020)，远比以被动方式治疗精神疾病的影响更具成本效益。Corus不是另一个福祉平台。Corus是一个分析和报告平台，帮助人力资源经理了解哪些福利举措正在奏效，哪些举措没有奏效，以及至关重要的是，它们对公司的财务影响。当市场上的其他公司试图通过增加更多服务来应对心理健康危机时，我们衡量的是那些已经在发挥作用的服务。我们作为B2B SaaS平台独树一帜，为持续衡量和报告福祉计划设定了标准。想想谷歌幸福分析。这笔创新资金将使我们能够严格发展福祉投资的证据基础，并将这些证据和衡量方法整合到我们现有的数字平台中。我们对Corus的愿景是提供可操作的福祉情报，刺激福祉投资，最大限度地提高员工参与度和生产率，对组织和更广泛的经济产生积极影响。

Poor mental health is now the primary reason for workplace absence, with 70m lost work days, and a cost to UK businesses of at least £45 bn according to Deloitte. Human talent is the differentiator between competitors, but organisations face considerable challenges in the great resignation, the increasing expectations of Millenials and Gen Z, and a war for talent.Providing wellbeing support is no longer optional, and companies are spending billions of pounds a year on wellbeing. But when we ask businesses about the effectiveness of their wellbeing programmes, overwhelmingly, the answer is: " well we just don't know."Only 15% of organisations even attempt to calculate the financial return on their wellbeing spend. Why? Because whilst the economic link between wellbeing and business performance is starting to be recognised, companies lack the understanding of how to effectively measure and analyse outcomes.Corus is a B2B SaaS platform (software as a service) that sets the standard for consistently demonstrating the cultural, health and economic outcomes of any given wellbeing programme. Crucially, Corus is also able to provide an academically-validated figure for the financial return that the organisation.Corus promotes investment in preventative services with psychosocial benefits such as mental health first aid training, awareness campaigns, health seminars and screening (Deloitte, 2020), vastly more cost effective than treating the impact of mental ill health in a reactive way.Corus is not another wellbeing platform. Corus is an analytics and reporting platform that helps people managers understand which wellbeing initiatives are working or not, and crucially, the financial impact they are having on the company. Whilst the rest of the market are trying to tackle the mental health crisis by adding more services into the mix, we measure those already in play. We stand alone as a B2B SaaS platform that sets the standard for consistently measuring and reporting on wellbeing programmes. Think Google Analytics for wellbeing.This Innovate funding will allow us to rigorously develop the evidence base for wellbeing investment, and integrate that evidence and measurement methodologies into our existing digital platform.Our vision for Corus is to provide actionable wellbeing intelligence that stimulates wellbeing investment and maximises employee engagement and productivity, positively impacting organisations and the wider economy.