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Zeal-Lifestyle: Industry first carbon-negative mobility aid, giving those with limited mobility the choice of a sustainable lifestyle.

Zeal-Lifestyle: Industry first carbon-negative mobility aid, giving those with limited mobility the choice of a sustainable lifestyle.
Zeal-Lifestyle:行业首个负碳行动辅助工具,为行动不便的人提供可持续生活方式的选择。
批准号:
10054970
负责人:
金额:
$6.37万
依托单位:
依托单位国家:
英国
项目类别:
Grant for R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --

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中文摘要
翻译
Zeal-Lifestyle是一家专注于开发新一代理想和可持续移动产品的初创公司。Zeal的第一款产品将是以客户为中心的全圆形四轮移动辅助设备(MA),采用英国设计和工程技术制造。这将是一个套件的一块,用户是自豪地看到,代表力量,敏捷和繁荣-揭穿所有的疲惫和退化的品牌,可以与许多这些产品目前在市场上。热情的存在是为了破坏辅助产品市场,通过消除耻辱,并通过更好的设计,工程和个性化的客户体验来改善生活方式。* 设计:由于产品设计不佳,客户避免购买MA,导致产品不受欢迎。87%的需要硕士学位的人避免购买硕士学位,62%的人承认,这是由于他们没有吸引力和纯粹的功能性设计(挪威科技大学,2017)。零售歧视:客户的零售和在线客户体验较差- 73%的潜在残疾客户在超过四分之一的网站上遇到障碍(WearePurple,2022)。不可持续的产业:NHS每年在MA上花费超过2亿英镑,在分发的350万件物品中,只有200万件物品被退回,其余的没有第二次生命(BBCInsideOut,2019)。57%的残疾人感到被排除在外,无法减少他们对环境的影响(ResearchInstituteforDisabledConsumers,2021)。老龄化社会:92%的顾客经历过年龄歧视;零售商和顾客之间的信任已经受到侵蚀。设计被视为一种负担,它的不足迫使那些行动能力有限的人使用过时的产品来牺牲个人身份,以提供移动能力(SevantaSurvey,2022)。此外,在英国的这一代人中,140万老龄化社会的人患有孤独症(英国,2022年)。Zeal为用户提供:* 一个独特的,简约的MA,具有适应性强,真正可配置的功能。可持续的方法,确保所有产品的循环经济。世界上最具可持续性的生活辅助公司。*无与伦比的客户关怀和服务,以及无障碍的在线体验。*一个“狂热者”的社区!将志同道合的人聚集在一起,庆祝生命,消除与辅助产品相关的耻辱。
英文摘要
Zeal-Lifestyle, is a start-up focused on developing a new generation of desirable and sustainable mobility products. Zeal's first product will be a fully-circular customer-centric, 4-wheeled mobility aid(MA), made with Great British design and engineering. It will be a piece of kit the user is proud to be seen with, representing strength, agility, and prosperity - debunking all the tired and degrading branding that can be associated with a lot of these products currently on the market. Zeal exists to disrupt the assistive product market, by removing stigma, and enhancing lifestyles through better design, engineering, and a personal approach to customer experience. The assisted living sector demonstrates the following problems: * Design: Customers avoid purchasing MA's due to their poor product design, resulting in undesirable products. 87% of those requiring a MA avoid purchasing one, and 62% admit, it's due to their unappealing and purely functional designs (NorwegianUniversityofScienceandTechnology, 2017).* Retail Discrimination: Customers have poor retail and online customer experience - 73% of potential disabled customers experience barriers on more than a quarter of websites (WearePurple, 2022).* Unsustainable industry: Over £200m is spent each year on MA's by the NHS, of 3.5 million items handed out, only 2 million items were returned, and the rest are given no second life (BBCInsideOut, 2019). 57% of disabled people felt excluded from being able to reduce their environmental impact (ResearchInstituteforDisabledConsumers, 2021).* Ageing Society: 92% of customers experience ageism; trust has eroded between retailers and customers. Seen as a burden, design has fallen short, forcing those with limited mobility to compromise personal identity using outdated products to afford the ability of movement (SevantaSurvey, 2022). Also, in this generation in the UK, 1.4 million of the ageing society suffer from loneliness (AgeUK, 2022). Zeal offers its users: * A distinctive, minimalistic MA, with adaptable, truly configurable features.* A sustainable approach, ensuring a circular economy across all products. The world's most sustainable assistive living company.* An unrivalled customer care and service, with an accessible and frictionless online experience.* A community of "Zeal-ers"! Bringing like-minded people together, to celebrate life and remove the stigma associated with assistive products.
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