ACRE - Amplifi Cognitive Risk Engine. An AI platform to help Legal, Professional and Financial Services meet their mandatory consumer duty by supporting vulnerable consumers through complex online journeys.

**ACRE - Amplifi认知风险引擎。一个人工智能平台，帮助脆弱的消费者通过复杂的在线金融旅程，同时支持法律的，专业和金融服务，强制消费者责任和监管合规。Amplifi与诺丁汉大学和债务管理标准协会（DEMSA）合作，并在StepChange、FCA和Equifax的支持下，正在开发一种新的以用户为中心的人工智能方法，以保护消费者和合规。使用我们的人工智能和机器学习平台，我们的技术将使各行各业的公司能够：* “实时”风险评估消费者漏洞，识别风险最大的消费者 * 拥有审计跟踪，以更快地识别潜在危害，允许公司交叉在线金融旅程，并提供更积极的成果 * 评估通信的可理解性 * 不断调整/简化内容，以增强基于行为/需求的ML/NLP的可理解性/可理解性 * 引入游戏化，互动式在线旅程，以提高理解力 * 为消费者提供有关数据使用的透明度/控制 * 面向未来的FCA合规性最终，Amplifi使组织能够更好地向客户传达复杂的信息，从而为消费者带来更好的结果，并提高组织对最新监管要求的合规性。这一创新项目将使用项目合作伙伴的真实客户数据，在现场试点中达到高潮。

**ACRE - Amplifi Cognitive Risk Engine. An AI platform to help vulnerable consumers through complex online finance journeys whilst supporting Legal, Professional and Financial Services with mandatory Consumer Duty and regulatory compliance.**In collaboration with University of Nottingham and Debt Managers Standards Association(DEMSA), and with support from StepChange, FCA and Equifax, Amplifi is developing a new user-centric, AI approach to consumer protection and compliance.Using our Artificial Intelligence and Machine Learning platform, our technology will enable companies across sectors to:* 'Live' risk-asses consumer vulnerability, identifying those most-at-risk* Have an audit trail to identify potential harms quicker, allowing companies to intersect online finance journeys to and provide more positive outcomes* Assess intelligibility of communications* Continuously adapt/simplify content to enhance intelligibility/engagemet using ML/NLP based on behaviour/need* Introduce gamified, interactive online journeys to improve comprehension* Provide transparency/control to consumers about use-of-data* Future-proof FCA complianceUltimately, Amplifi enables organisations to better communicate complex information to their customers, resulting in better outcomes for the consumer, and improved compliance to the latest regulatory requirements for the organisation.This innovative project will culminate in live pilots, using real-word customer data from project partners.