TOPUP TRUCK - Overcoming Barriers to Refill Adoption Through Behavioural Intervention and User-Centred Design

加油卡车 - 通过行为干预和以用户为中心的设计克服加油采用的障碍

• 批准号: 10060426
• 金额: $ 15.05万
• 依托单位: TOPUP TRUCK LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10060426
• 关键词: TOPUP; TRUCK; Overcoming; Barriers; Refill

TOPUP TRUCK is a mobile zero waste shop eliminating single use plastic packaging from the last mile of the consumer supply chain in a fun and engaging way. Customers do their refill shopping from the convenience of their own street.There are 56.5bn units of single-use plastic packaging sold annually in the UK. In-store refill and online delivery of prefill options are becoming increasingly available, but there are still currently limited ways in which consumers can access refill. Previous studies on supermarket refill trials show that barriers emerged when customers had to get public transport or walk to shops - meaning that only car users can do decent sized refill shops.Over the next three years, to meet the UK Plastic Pact targets, we need a variety of solutions with potential to scale rapidly and we need to address the barriers which prevent their uptake. In order to drive widespread behaviour change, solutions must meet consumer expectations in the areas that matter most.TOPUP TRUCK aims to deliver on that and proliferate access points in urban environments.Our approach to refill is fun, communal, and novel and attracts lots of attention in the communities we serve. We want to increase our reach, continue to lead our competitors and grow our business, so we have partnered with UAL who will lead the research, designing and conducting a study to understand the barriers and opportunities to further adoption.TOPUP TRUCK has had 2 years of trading and in that time built a loyal customer base in the hundreds, attracted the attention of global news outlets and praise from around the world as an innovative solution to the plastic crisis.By having a close digital and in-person relationship with customers and prospective customers from first contact through to post-purchase, we aim to understand how a mobile refill shop can be optimised in terms of customer experience and communications to develop a refill service that anyone can use.

托普卡车是一个移动的零废物商店消除一次性塑料包装从最后一英里的消费者供应链在一个有趣的和从事的方式。顾客可以在自己的街道上方便地购买续装产品。英国每年销售565亿个一次性塑料包装。店内再填充和在线交付的预填充选项变得越来越可用，但目前消费者可以访问再填充的方式仍然有限。之前关于超市再填充试验的研究表明，当顾客不得不乘坐公共交通工具或步行前往商店时，就会出现障碍--这意味着只有汽车用户才能经营规模可观的再填充商店。在未来三年内，为了实现英国塑料公约的目标，我们需要各种具有快速扩展潜力的解决方案，我们需要解决阻碍其普及的障碍。为了推动广泛的行为改变，解决方案必须在最重要的领域满足消费者的期望。托普卡车致力于实现这一目标，并在城市环境中增加接入点。我们的加油方式有趣，公共和新颖，吸引了我们所服务的社区的大量关注。我们希望扩大我们的影响力，继续领先我们的竞争对手和发展我们的业务，所以我们已经与UAL谁将领导研究，设计和进行研究，以了解进一步采用的障碍和机会.托普卡车已经有2年的贸易，并在这段时间建立了数百忠实的客户群，作为应对塑料危机的创新解决方案，吸引了全球新闻媒体的关注和世界各地的赞誉。通过与客户和潜在客户建立密切的数字和面对面的关系，从首次接触到购买后，我们的目标是了解如何在客户体验和通信方面优化移动的充值店，以开发任何人都可以使用的充值服务。